• by Larissa Faw , June 4, 2019

Daimler Trucks North America (DTNA) is adding Iris Concise, the strategic and consultancy arm of creative network Iris, to the company's agency partner roster to upgrade its aftermarket customer loyalty program. 

The revitalized program will initially target small to mid-sized business customers using DTNA’s ecommerce platform.  Expansion plans are in the works for next year.