WestWayne, Inc. has been named the North American agency for Triumph Motorcycles (America), Ltd. WestWayne will be responsible for all North American media planning and buying and will have creative opportunities with Triumph’s North American dealer organization. Financial terms were not disclosed.
Leo Burnett won creative duties on Petsmart's estimated $30 million account. The agency beat out J. Walter Thompson, Chicago; DDB, San Francisco; and Publicis, Dallas for the win.
Pier 1 has split with its agency Campbell-Ewald. The account, in review, is estimated at $60 million.
Henkel has narrowed its list of agencies for a U.S. corporate branding assignment down to five. They are: DDB Worldwide, BBDO Worldwide and TBWA Worldwide, all New York; and Mullen and Partners & Simons, of Boston.
J. Walter Thompson, Chicago, has been awarded Stouffer's estimated $46 million "Red Box" account. JWT beat out Fallon Worldwide for the win.
Grey Worldwide, New York, has won creative duties on Diageo's Tanqueray gin account. Spending is estimated at $10 million.
Ogilvy & Mather Worldwide has been awarded creative chores for a Coca-Cola assignment in Mexico. Spending was not revealed.
Global Advertising Strategies, a multicultural marketing and advertising agency, has been selected by Czech Airlines to create and implement two ad campaigns in the United States this year. The business campaign will consist of print and online ads in major consumer and trade outlets and will run through the summer and into the fall. Spending was not disclosed.
Schering-Plough, a pharmaceutical company, is looking to consolidate its estimated $400 million global marketing account under one roof.
Nissan's Hispanic account is in review, with an estimated account value of $50 million. Select Resources International is handling the review.