OMD won Masterfoods Canada's media planning and buying account, valued at $14 million.

There are four agencies left competing for the broadcast creative portion of Staples' estimated $60 million account. They are: Arnold, Boston; Fallon; J. Walter Thompson; and McCann Erickson, all of New York.

Following a review, Doner has won the broadcast creative portion of Circuit City's estimated $150 million account. Doner edged out McCann Erickson, New York and The Richards Group, Dallas for the win.

Empower MediaMarketing has been awarded media planning and buying chores for DNA Dreamfields Company. Billings were not disclosed. Empower will plan and buy national print and electronic media to support Dreamfields’ line of healthy low-carb pasta products.

J. Walter Thompson won creative duties on Jenny Craig's estimated $45 million account.

Kia's creative account is up for grabs, worth an estimated $240 million.

Alcott Routon has been tapped to develop a direct marketing program for The South Financial Group. Spending was not disclosed.

Rapp Collins Worldwide-Dallas has been selected by SunTrust Banks, Inc. to develop and implement a range of direct marketing services. Initial assignments include customer retention and acquisition programs involving strategic planning, direct mail, creative services and data analytics. The agency will also build and manage a prospect database and create a marketing plan with new media. Spending was not disclosed. The Bedford Group, based in Atlanta, conducted the national search and agency review process.

Verizon Wireless has selected Viva as its agency of record for all Spanish-language and Hispanic national advertising media services. Verizon Wireless awarded the multimillion-dollar account to VIVA following a competitive review. Competing agencies were not disclosed. Viva is charged with all planning, purchasing and management responsibilities for the company's media programs covering Hispanic markets nationwide. The media buys encompass television, radio, cable, print, OOH, sponsorships and non-traditional media outreach.

Bravo Group has been selected by Novartis as its first Hispanic agency of record. Spending was not disclosed.