Alcott Routon has been tapped to develop a direct marketing program for The South Financial Group. Spending was not disclosed.
Kia's creative account is up for grabs, worth an estimated $240 million.
J. Walter Thompson won creative duties on Jenny Craig's estimated $45 million account.
Empower MediaMarketing has been awarded media planning and buying chores for DNA Dreamfields Company. Billings were not disclosed. Empower will plan and buy national print and electronic media to support Dreamfields’ line of healthy low-carb pasta products.
Following a review, Doner has won the broadcast creative portion of Circuit City's estimated $150 million account. Doner edged out McCann Erickson, New York and The Richards Group, Dallas for the win.
There are four agencies left competing for the broadcast creative portion of Staples' estimated $60 million account. They are: Arnold, Boston; Fallon; J. Walter Thompson; and McCann Erickson, all of New York.
OMD won Masterfoods Canada's media planning and buying account, valued at $14 million.
Starz has named Fallon Worldwide in Minneapolis, a division of the Publicis Group, as its media agency of record. Fallon's assignment will include strategic media planning and buying in connection with Starz' 13 digital movie channels in addition to Starz on Demand and STARZ! HD. TBWA\Chiat\Day will continue on as creative agency of record for Starz.
After a three-month search process, Chicago Tribune has chosen DDB as its new advertising agency. The assignment includes work on the flagship Chicago Tribune, the RedEye edition, chicagotribune.com, metromix.com and other related brands. Spending was not disclosed.
Goodyear Tires has moved the image portion of its estimated $65 million account to Arnold without a review. Goodby, Silverstein & Partners, San Francisco, previously handled the account.