by on Jun 7, 12:00 AM
According to a New York Times story, Procter & Gamble has named the five agencies vying for expanded media planning chores on its North American account. The agencies are: MediaCom; Starcom MediaVest; Carat; MPG; and Targetbase. Billings are estimated at $4 billion.
by on Jun 7, 12:00 AM
StarLink Worldwide will serve as media planning and buying agency of record for Illinois-based Caterpillar. StarLink will handle all media strategy and investment for Caterpillar's U.S., Latin American and Canadian business. Spending was not disclosed.
by on Jun 7, 12:00 AM
Red Lobster has selected Real Branding, San Francisco, as its interactive advertising agency of record. The agency's responsibilities include strategic planning for online initiatives; website development and maintenance; online advertising development and media planning.
by on Jun 7, 12:00 AM
Goodyear Tires has moved the image portion of its estimated $65 million account to Arnold without a review. Goodby, Silverstein & Partners, San Francisco, previously handled the account.
by on Jun 7, 12:00 AM
After a three-month search process, Chicago Tribune has chosen DDB as its new advertising agency. The assignment includes work on the flagship Chicago Tribune, the RedEye edition, chicagotribune.com, metromix.com and other related brands. Spending was not disclosed.
by on Jun 7, 12:00 AM
Starz has named Fallon Worldwide in Minneapolis, a division of the Publicis Group, as its media agency of record. Fallon's assignment will include strategic media planning and buying in connection with Starz' 13 digital movie channels in addition to Starz on Demand and STARZ! HD. TBWA\Chiat\Day will continue on as creative agency of record for Starz.
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