• by June 7, 2004
Starz has named Fallon Worldwide in Minneapolis, a division of the Publicis Group, as its media agency of record. Fallon's assignment will include strategic media planning and buying in connection with Starz' 13 digital movie channels in addition to Starz on Demand and STARZ! HD. TBWA\Chiat\Day will continue on as creative agency of record for Starz.
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