• Horizon Media Wins $250+ Million UnitedHealth Group Business
    Horizon Media has been awarded media planning and buying duties for health insurance giant UnitedHealth Group after a review. The company spent more than $280 million on measured media in 2016, according to Kantar Media. From January through September of 2017 it spent $151 million on measured media, down more than $30 million from the $184 million it spent during the comparable 2016 period, per Kantar.  In its 2017 annual report the firm said it processed nearly three-quarters of a trillion dollars in gross billed charges and managed nearly $250 billion in aggregate health care spending. A company representative issued …
  • MullenLowe Wins AOR Duties For Edward Snell Brands
    MullenLowe South Africa has been appointed AOR for a number of spirits brands in the Edward Snell portfolio, including Russian Bear, Stretton’s and Rémy Martin among others. The appointment followed a formal review. The Interpublic agency will provide an array of services including traditional and digital advertising, promotion and social media, web management and PR.  
  • Fresh Thyme Taps SCC For AOR Duties
    Fresh Thyme Farmers Market taps Schafer Condon Carter (SCC) as its first AOR. SCC will be responsible for elevating the brand’s marketing initiatives including brand strategy, creative development, public relations, influencer and social as well as media strategy, planning, and buying across traditional and digital media platforms. Fresh Thyme currently operates over 66 locations across 10 states.
  • Partners + Napier Lands Cheese Account
    Schuman Cheese, a family-owned, specialty cheese producer and importer based in New Jersey, has appointed Partners + Napier as its advertising AOR following a competitive review.  There was no incumbent agency. Schuman Cheese previously worked with shops on a per-project basis. The agency, part of Project Worldwide will plan brand strategy and activations that target consumers and trade audiences across multiple channels for both Schuman’s domestically produced and imported brands.  The agency will also support the business-to-business marketing efforts of Schuman Cheese at the corporate level. This review followed the client’s hiring of former Mondelez executive Jim Low this past …
  • WPP-backed m/Six Wins Bridgestone Europe Media Account
    m/Six, backed by WPP and The&Partnership, has won the media business for Bridgestone Europe. The brand had previously worked with UM in the region.  Confirming the appointment, Liesbet Willems, Head of Bridgestone brand at Bridgestone Europe, stated, “We are happy to onboard m/Six as one of our key agency partners for Bridgestone in Europe. Born in the digital age, their agility and capability to transform data into action will enable us to accelerate on our key strategic initiatives,” including its Olympic sponsorship.  To that end the agency began its first work for the client in support of its advertising and …
  • Modern Acupuncture Appoints Strawberry Frog AOR
    Modern Acupuncture has appointed StrawberryFrog as its first AOR to help build awareness around the health and wellness franchise.  The client positions itself as an alternative to more invasive treatments like Botox by preventing wrinkles through cosmetic acupuncture in a spa-like atmosphere. StrawberryFrog is tasked with developing a brand voice, look and “movement” as well creative initiatives across all platforms.   "Our ambition is to define a meaningful brand movement for a modern version of a three thousand year old, proven medicine," says Scott Goodson, founder, StrawberryFrog. “Creative opportunities do not come bigger or better in the beauty and wellness space.” …
  • McCann wins EDC Assignment
    McCann Canada, part of Interpublic has been named AOR for government agency Export Development Canada (EDC) after a formal review. The account will be led from the agency’s Montreal office.  The agency’s scope of work includes brand strategy, creative development, direct marketing, digital, social media and event marketing.  McCann partnered with sibling agency Media Experts on the pitch and the latter will handle media planning and buying.  EDC provides financing, insurance, and other services to help Canadian companies expand internationally.  
  • Lola MullenLowe Wins Unilever Tea Brand Assignment
    Spain's Lola MullenLowe has won Unilever tea brand account PG Tips, the agency has confirmed.  Contenders reportedly included adam&eveDDB and Ogilvy. The incumbent was Mother.  The brand is sold in Europe and the UK.
  • Terri & Sandy Appointed First AOR For CCRM
    Seeking to raise its national awareness thanks to advances in reproductive technologies and a record number of individuals and couples seeking fertility treatment, the Colorado Center for Reproductive Medicine (CCRM) has selected Terri & Sandy (T&S) as its first-ever AOR, beating out Barrett SF and Deep Focus.  Women’s Marketing landed media duties via a pitch review in partnership with T&S with a scope that includes SEO, digital analytics and media buying. Havas Formula landed PR duties. T&S will lead all integrated marketing and creative duties, with their first consumer brand campaign launching in April 2018. The digital-centric strategy will focus …
  • Phelps Wins Tourism AOR
    Phelps has been appointed by the city of El Segundo, CA as its tourism AOR to help build the Southern California city into a tourist destination.  Phelps' remit is to brand the city via online advertising, content, search, social media, and media relations programs, while publishing a newsletter to inform businesses about El Segundo’s progressing corporate scene. The overall messaging will expand the city's existing tagline - "where big ideas take off" - to incorporate upcoming nearby events, including the  Super Bowl in 2020 and the Olympics in 2024.
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