• SF Giants Appoint 215 McCann As Its New AOR
    The San Francisco Giants, the Major League Baseball team, has appointed 215 McCann as its new advertising agency of record, following a competitive review. Like the team, the agency is San Franciso-based.  The IPG-owned shop will handle all creative responsibilities and will partner with sister agency Casanova//McCann for media planning and buying. Together, they will develop integrate advertising programs for the team.  215 McCann is creating a new campaign that celebrates the team's 60th anniversary in San Francisco, where the team relocated from New York.  
  • McCann Wins Global Vichy Skincare Account
    McCann Paris has won the global advertising and marketing communications account for Vichy, the skincare and beauty brand that is part of L'Oréal's Active Cosmetics Division.  McCann Paris will focus on a new global communication platform that will be rolled out in 2018 in Vichy's key markets.  The brand, which is sold in more than 60 countries, was created in 1931 in Vichy in the heart of France's Auvergne Volcanoes Region.   Bruno Tallent, CEO of McCann France, said, "We are very proud to partner with such an iconic brand as Vichy, writing a new page of its history as it evolves to face ...
  • Aflac Launches Creative Agency Review
    Insurance company Aflac has confirmed that it has launched a review of its creative ad agency assignment.  The firm previously worked with Publicis.  Catherine Blades, senior vice president and chief brand and communications officer at the company issued this statement:  “As the marketplace evolves and consumers are looking for different options, we want to ensure we are meeting them where they want to be met through robust distribution channels, spectacular customer service and products that are second to none. We know that our creative work historically has an impact on distribution and want to ensure that as trends continue to ...
  • Hyatt Launches Global Creative Review
    Lodging giant Hyatt has launched a global creative review, according to Adweek. MullenLowe had been the client’s main agency, but the two companies have parted ways, according to the Adweek report which was published earlier today. It’s believed that Hyatt wants to find one agency to create ads for its various brands, which include Grand Hyatt, Hyatt Regency, Hyatt Place and others. 
  • Ogilvy Tapped For Resort Assignment
    Ogilvy & Mather Singapore has been appointed as the e-Commerce agency for Desaru Coast, a resort Malaysia. The assignment followed a competitive pitch. Desaru Coast claims to be the first “integrated premium destination resort in Malaysia.”  Its accommodations include The Westin Desaru Coast Resort and Hard Rock Hotel Desaru Coast. Ogilvy will oversee the development of an integrated e-Commerce platform intended to strengthen the client's positioning as one of Malaysia’s most anticipated tourism developments. Chandra Barathi, Chief Technology Officer, Ogilvy & Mather Singapore stated, “The platform will allow us to glean valuable customer insights through data analytics ...
  • State Farm Names E-Sports AOR
    State Farm has named ReKTGlobal as its agency of record for e-sports. The agency has already put together the insurance giant’s first e-sports sponsorship. State Farm will serve as North American sponsor of the 2018 League of Legends World Championship, Mid-Season Invitational, and All-Star Event. The NA LCS State Farm Analyst desk will provide analysis and breakdown of the NA LCS’ big plays. “At State Farm, we have a long, proud history of partnering with sports leagues, teams and their fans,” stated Ed Gold, advertising director at State Farm. “With ReKTGlobal, we’ll be able to engage e-sports fans in a ...
  • Keen Footwear Selects SYZYGY NA For Digital Services
    SYZYGY North America, the WPP affiliate has been retained by Keen Footwear to provide the Portland, OR-based outdoor footwear brand with paid digital media services. The selection came after a review.  The agency’s remit includes media and content strategy, programmatic and paid search planning and buying, as well as data and insights services.  John Evons, vice president global digital commerce for Keen stated,  “Our active outdoor customers believe in us and our purpose: to protect and preserve the places where we work and play. During the agency selection process, it became clear that we can trust SYZYGY to translate our ...
  • Ogilvy Wins Pizza Hut Assignment
    Ogilvy & Mather has been appointed AOR for Pizza Hut Singapore, a subsidiary of Yum! Brands Inc. The selection followed a competitive pitch.  The agency’s remit includes creative strategy, campaign execution, and social media programs aimed at “rekindling Singaporeans’ love of their favorite pizza restaurant.” “Merrill Pereyra, Chief Executive Officer, QSR Brands (M) Holdings said, “Ogilvy has demonstrated a strategic understanding of the nuances of the Singapore market, the Pizza Hut brand and audience, and delivered creative that embodies our new global brand positioning and how we can clearly differentiate from the competition.”
  • EGC Group Expands Relationship With Kiss Products
    EGC Group has expanded its partnership with beauty products manufacturer Kiss Products. EGC was selected as the digital marketing agency for Kiss Products’ 2017 digital campaign for lashes. Now EGC will continue to work on the lash campaigns ­(including new product launches) but also act as the lead agency on the 2018 creative strategy and digital marketing campaigns, adding imPRESS Press-On Manicure products as well as Hair Tools to the partnership with the client.   Nicole Larrauri, President of EGC Group, stated, “The importance of recognizing the new customer journey is vital, and together with Kiss, we plan to reach ...
  • Domino's Taps The Community For U.S. Hispanic AOR Duties
    The community has been named U.S. Hispanic agency of record for pizza giant Domino's, following a competitive review.  The agency's scope of work: Creating all-encompassing marketing campaigns targeted at U.S. Hispanics, that will include traditional, social, digital, and mobile components. “We sought a collaborative creative partner that would help us continue to elevate our brand with the influential Hispanic community,” said Karen Kaiser, Vice President, Advertising at Domino’s. “The community’s combination of strategic thinking, creative bravery, and passion for our brand is what differentiated them from other agencies.” "Our mission is to leverage our progressive multicultural approach to help Domino’s become the dominant No. 1 ...
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