The San Francisco Giants, the Major League Baseball team, has appointed 215 McCann as its new advertising agency of record, following a competitive review. Like the team, the agency is San Franciso-based.
The IPG-owned shop will handle all creative responsibilities and will partner with sister agency Casanova//McCann for media planning and buying. Together, they will develop integrate advertising programs for the team.
215 McCann is creating a new campaign that celebrates the team's 60th anniversary in San Francisco, where the team relocated from New York.