Ogilvy & Mather has been appointed AOR for Pizza Hut Singapore, a subsidiary of Yum! Brands Inc. The selection followed a competitive pitch.
The agency’s remit includes creative strategy, campaign execution, and social media programs aimed at “rekindling Singaporeans’ love of their favorite pizza restaurant.”
“Merrill Pereyra, Chief Executive Officer, QSR Brands (M) Holdings said, “Ogilvy has demonstrated a strategic understanding of the nuances of the Singapore market, the Pizza Hut brand and audience, and delivered creative that embodies our new global brand positioning and how we can clearly differentiate from the competition.”