Ogilvy & Mather Singapore has been appointed as the e-Commerce agency for Desaru Coast, a resort Malaysia. The assignment followed a competitive pitch.
Desaru Coast claims to be the first “integrated premium destination resort in Malaysia.” Its accommodations include The Westin Desaru Coast Resort and Hard Rock Hotel Desaru Coast.
Ogilvy will oversee the
development of an integrated e-Commerce platform intended to strengthen the client's positioning as one of Malaysia’s most anticipated tourism developments.
Chandra Barathi, Chief Technology Officer, Ogilvy & Mather Singapore stated, “The platform will allow us to glean valuable customer insights through data analytics that will enable us to provide consumers with tailored travel recommendations. We’re looking forward to working with [resort parent company] TAR&H to capture the imagination of tourists and to grow Desaru Coast’s share of the market.”