• by Steve McClellan , February 6, 2018

SYZYGY North America, the WPP affiliate has been retained by Keen Footwear to provide the Portland, OR-based outdoor footwear brand with paid digital media services. The selection came after a review. 

The agency’s remit includes media and content strategy, programmatic and paid search planning and buying, as well as data and insights services. 

John Evons, vice president global digital commerce for Keen stated,  “Our active outdoor customers believe in us and our purpose: to protect and preserve the places where we work and play. During the agency selection process, it became clear that we can trust SYZYGY to translate our vision into online experiences consistent with these values. SYZYGY’s team demonstrated their understanding of our business. And they clearly can provide advertising expertise, award-winning technology, and competitive terms.” 

SYZYGY will serve its new client from its New York office.