• by Steve McClellan  @mp_mcclellan, February 2, 2018

EGC Group has expanded its partnership with beauty products manufacturer Kiss Products.

EGC was selected as the digital marketing agency for Kiss Products’ 2017 digital campaign for lashes.

Now EGC will continue to work on the lash campaigns ­(including new product launches) but also act as the lead agency on the 2018 creative strategy and digital marketing campaigns, adding imPRESS Press-On Manicure products as well as Hair Tools to the partnership with the client.  

Nicole Larrauri, President of EGC Group, stated, “The importance of recognizing the new customer journey is vital, and together with Kiss, we plan to reach their audience in new, creative ways.”