• BBDO New York - Starbucks
    BBDO New York picked up creative chores on the $60 million Starbucks account, succeeding Wieden & Kennedy. The agency's first brand work is expected to debut next year.
  • Deutsch - Kodak
    Deutsch New York was tapped to handle creative and media duties for Kodak's inkjet printers. The account is estimated at $50 million. Ogilvy & Mather previously handled the account.
  • MillerCoors - MC Media
    MillerCoors tapped Draftfcb, Initiative and Kinetic to handle the company's consolidated media duties, valued at $400 million. The three agencies will form a special unit to handle the work called MC Media. The group of agencies will be responsible for planning and buying media focused against the general market in all media channels, excluding digital, across MillerCoors' entire brand portfolio.
  • Wedgwood
    Wedgwood china, owned by Waterford Wedgwood USA, placed its creative and media accounts in review.
  • Sport Chalet - TM Advertising
    Sport Chalet hired TM Advertising as its first advertising agency of record. In addition to media planning and buying duties, which TM took over last year, responsibilities now include creative and strategic planning. TM's first assignment will be to develop creative to support upcoming winter and holiday marketing initiatives.
  • Dave & Buster's - Merkley + Partners
    Dave & Buster's awarded Merkley + Partners creative chores on its $13 million advertising account.
  • Hewlett-Packard
    Omnicom Group, WPP Group and Havas are the three holding companies left in contention for Hewlett-Packard's global marketing work in its Technology Solutions Group.
  • OMD - CBS
    OMD scored CBS's media planning and buying duties, valued at $135 million, without a review. Initiative previously handled the work.
  • Pepsi - TBWA/Chiat/Day
    Pepsi shifted lead creative chores on its Pepsi and Diet Pepsi accounts from BBDO New York to TBWA/Chiat/Day Los Angeles.
  • Buffalo Wild Wings - Campbell-Ewald
    Buffalo Wild Wings named Campbell-Ewald as its local marketing partner, responsible for local market media planning and buying as well as new restaurant openings and other initiatives. National media planning and buying as well as creative remains with 22squared, Atlanta.
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