OMD scored CBS's media planning and buying duties, valued at $135 million, without a review. Initiative previously handled the work.
  • Hewlett-Packard
    Omnicom Group, WPP Group and Havas are the three holding companies left in contention for Hewlett-Packard's global marketing work in its Technology Solutions Group.
  • Dave & Buster's - Merkley + Partners
    Dave & Buster's awarded Merkley + Partners creative chores on its $13 million advertising account.
  • Sport Chalet - TM Advertising
    Sport Chalet hired TM Advertising as its first advertising agency of record. In addition to media planning and buying duties, which TM took over last year, responsibilities now include creative and strategic planning. TM's first assignment will be to develop creative to support upcoming winter and holiday marketing initiatives.
  • Wedgwood
    Wedgwood china, owned by Waterford Wedgwood USA, placed its creative and media accounts in review.
  • MillerCoors - MC Media
    MillerCoors tapped Draftfcb, Initiative and Kinetic to handle the company's consolidated media duties, valued at $400 million. The three agencies will form a special unit to handle the work called MC Media. The group of agencies will be responsible for planning and buying media focused against the general market in all media channels, excluding digital, across MillerCoors' entire brand portfolio.
  • Deutsch - Kodak
    Deutsch New York was tapped to handle creative and media duties for Kodak's inkjet printers. The account is estimated at $50 million. Ogilvy & Mather previously handled the account.
  • BBDO New York - Starbucks
    BBDO New York picked up creative chores on the $60 million Starbucks account, succeeding Wieden & Kennedy. The agency's first brand work is expected to debut next year.
  • Empower MediaMarketing - Meijer
    Empower MediaMarketing has been assigned all media strategy, planning and buying duties for retailer, Meijer.
  • Walrus - Very Short List
    Walrus New York was hired by Very Short List to create an online consumer branding campaign.
« Previous Entries