Cutwater, Goodby, Silverstein & Partners, Young & Rubicam, Ogilvy & Mather, Wieden + Kennedy and Anomaly are the six agencies vying for U.S creative duties on the $20 million Levi's account.

Crispin Porter + Bogusky was awarded creative duties on the Microsoft Zune account.

Grey West was awarded creative duties on BMW of North America's consolidated regional dealer work.

Wexley School for Girls was named agency of record for Seattle Sounders FC. The agency will create an integrated advertising campaign that covers TV, print, radio and web, with a focus on building a fan base using grass roots and social media tactics. Spending was not released.

MPG was named the media services agency for high-end crystal marketer Swarovski in North American and Southeast Asia. According to TNS Media Intelligence data, the account bills more than $12 million in the U.S.

Droga5 was awarded lead global creative duties on Puma's $100 million advertising account.

Bartle Bogle Hegarty London has been added to Heineken Lager's list of roster agencies.

Wieden + Kennedy was named lead global strategic and creative agency for Nokia's Nseries account following a pitch led by the W+K London office. Lowe London previously handled creative chores on the account, estimated at $150 million. Wieden + Kennedy was appointed global creative and strategic lead agency for Nokia Mobile phones in July 2007. With this account move, Nokia has consolidated its global business with the agency.

Carat, Universal McCann, Horizon Media, Targetcast:TCM and incumbent GSD&M Idea City are the five agencies vying for media duties on BMW's $150 million account.

Cadbury Adams USA tapped Horizon Media to handle its U.S. media planning and buying chores and Cossette Communication Group to handle its Canadian media duties. The account is estimated at $150 million.