Cancer Treatment Centers of America selected GSD&M Idea City to help reach cancer patients and caregivers and educate them about CTCA's offerings.
Euro RSCG Chicago won the Kraft Salad Dressing integrated business. The agency will handle direct, digital, data/CRM and event marketing for the KSD pourable portfolio of brands. McGarryBowen will continue to handle TV and print work. Work is expected to break this spring in support of Kraft's newly reformulated salad dressings.
Cadbury Adams USA tapped Horizon Media to handle its U.S. media planning and buying chores and Cossette Communication Group to handle its Canadian media duties. The account is estimated at $150 million.
Carat, Universal McCann, Horizon Media, Targetcast:TCM and incumbent GSD&M Idea City are the five agencies vying for media duties on BMW's $150 million account.
Wieden + Kennedy was named lead global strategic and creative agency for Nokia's Nseries account following a pitch led by the W+K London office. Lowe London previously handled creative chores on the account, estimated at $150 million. Wieden + Kennedy was appointed global creative and strategic lead agency for Nokia Mobile phones in July 2007. With this account move, Nokia has consolidated its global business with the agency.
Bartle Bogle Hegarty London has been added to Heineken Lager's list of roster agencies.
Droga5 was awarded lead global creative duties on Puma's $100 million advertising account.
MPG was named the media services agency for high-end crystal marketer Swarovski in North American and Southeast Asia. According to TNS Media Intelligence data, the account bills more than $12 million in the U.S.
Wexley School for Girls was named agency of record for Seattle Sounders FC. The agency will create an integrated advertising campaign that covers TV, print, radio and web, with a focus on building a fan base using grass roots and social media tactics. Spending was not released.
Grey West was awarded creative duties on BMW of North America's consolidated regional dealer work.