The agency will support product launches for the rest of 2026 and into 2027.

Ad agency Colle McVoy has been named AOR for Visit Durango (CO) following a formal RFP process. There was no incumbent.   The remit includes brand strategy, creative development, media and go-to-market planning.   In addition to helping shape the destination’s approach to attracting and engaging travelers, the agency said it would also evolve the organization’s brand identity and promote it across paid, …