Avenue A | Razorfish has been named interactive agency of record for Coors Brewing Company. The agency will handle media planning and buying, Web site design and development, and creative analytics duties.
Empower MediaMarketing, Cincinnati, has been named media planner for Escort, a manufacturer of radar detectors. The account is estimated at $7 million. In addition, Escort recently named Northlich, Cincinnati as its creative agency of record. Creative was previously handled in-house.
The Bravo Group has been named by Pfizer Consumer Healthcare as its agency of record for the U.S. Hispanic market. Bravo will first handle multi-brand marketing programs for the company. Spending was not released.
Now, it's official: Macy's has named Starcom USA of Chicago its first national planning and buying agency. Starcom's assignment includes media planning and buying for Macy's TV, radio, print, outdoor and internet advertising. Initiative and MPG were among the competitors in the final round. The account is worth $200 million.
EFFEN Vodka has tapped Cramer-Krasselt to handle its brand planning and research, advertising, and media chores. In addition, CKPR, C-K's public relations subsidiary, has been hired for promotional work. Billings are estimated at $4 million.
Red Brown Klé Marketing Communications will serve as agency of record for Milwaukee Western Bank. The agency will handle the bank's advertising, marketing and public relations and help launch a new location this summer. Spending was not released.
Procter & Gamble has made changes to its interactive agency roster, removing WhittmanHart Interactive, Chicago; Grey Interactive, New York; and Targetbase, Irving, Texas from its roster. P&G officially added Critical Mass; Digitas, Boston; Avenue A/Razorfish, New York; Euro RSCG, New York; and Resource Interactive, Columbus.
The Home Depot has parted ways with DDB Worldwide Chicago, and placed its direct marketing and interactive business into review.
Six Flags has named MindShare to handle its $70 million media buying account. Doner previously handled the work.
Empower MediaMarketing, Cincinnati, was awarded media planning and buying duties for Drees Homes. Powers & Associates and Krienik Advertising previously handled the media planning and buying, and both continue to share creative duties. The account is valued at $3 million.