Checkers Drive-In Restaurants, a chain of double drive-thru restaurants, has named New York-based Amalgamated as agency of record to handle creative duties for Checkers/Rally's. The agency will launch its first TV campaign for Checkers/Rally's in May, focusing on the chain's double drive-thru system. The account is valued at $40 million.
Doner was awarded RealEstate.com's estimated $10 million advertising account. Mullen previously handled the work.
The World Trade Center Memorial Foundation has selected Agency.com to drive the Foundation's online marketing strategy. Agency.com will work in conjunction with TBWA/Chiat/Day and develop the interactive component of the national outreach campaign. Both agencies are working pro bono on the account.
Spacedog has been named interactive agency of record for Carl's Jr. and Hardee's restaurant brands. Spacedog will now handle all database marketing, creative, web development, viral marketing programs, strategic partnerships, emerging technologies and rich-media banner development for the two brands. Spending was not released.
kirshenbaum bond + partners has been named agency of record for Cranium, creator of games, toys and books. The agency will handle strategic development and execution, television and print components, and media planning and buying. The account is estimated at $10 million.
InBev USA has named TracyLocke as promotional agency of record for its beer brands Stella Artois, Beck's, Bass, Brahma, and Rolling Rock. TracyLocke will develop point of sale, promotions, events and other related activities. Spending was not released.
Court TV has named Amalgamated as its agency of record to work on all network creative. In addition, Media Storm was hired to handle the network's consumer media planning and buying duties.
First Charter Corp., Charlotte, has selected BooneOakley, Charlotte, as its advertising agency of record. Planet Central handled the campaign for the last seven years. Initial work, breaking mid-March, consists of outdoor, print, radio, online, direct mail and collateral components. Spending was not released.
MediaCom was named media buying and planning agency for Smokey Bones Barbeque and Grill. Grey New York will handle the advertising account, estimated at $10 million.
Citibank has placed its $20 million direct marketing account in review. Incumbent agency Wunderman will defend the account.