by on Feb 27, 4:15 PM
Avenue A | Razorfish has been named interactive agency of record for Coors Brewing Company. The agency will handle media planning and buying, Web site design and development, and creative analytics duties.
by on Feb 20, 2:30 PM
The Los Angeles Dodgers has chosen Young & Rubicam Brands Irvine as its marketing agency of record following a review. The agency is responsible for strategic and creative thinking across multiple marketing platforms. The ongoing assignment includes Los Angeles Dodgers brand advertising, including TV, radio, and print.
by on Feb 20, 2:30 PM
Commerce Bank has placed its $9 million advertising account in review. Tierney Communications currently handles the work.
by on Feb 20, 2:30 PM
Unisys has placed its $10 million advertising account in review. Grey Worldwide previously handled the account. Agencies participating in the review include Margeotes/Fertitta & Partners, M&C Saatchi and Strawberry Frog.
by on Feb 20, 2:30 PM
Citibank has placed its $20 million direct marketing account in review. Incumbent agency Wunderman will defend the account.
by on Feb 20, 2:30 PM
MediaCom was named media buying and planning agency for Smokey Bones Barbeque and Grill. Grey New York will handle the advertising account, estimated at $10 million.
by on Feb 20, 2:30 PM
First Charter Corp., Charlotte, has selected BooneOakley, Charlotte, as its advertising agency of record. Planet Central handled the campaign for the last seven years. Initial work, breaking mid-March, consists of outdoor, print, radio, online, direct mail and collateral components. Spending was not released.
by on Feb 20, 2:30 PM
Court TV has named Amalgamated as its agency of record to work on all network creative. In addition, Media Storm was hired to handle the network's consumer media planning and buying duties.
by on Feb 20, 2:30 PM
InBev USA has named TracyLocke as promotional agency of record for its beer brands Stella Artois, Beck's, Bass, Brahma, and Rolling Rock. TracyLocke will develop point of sale, promotions, events and other related activities. Spending was not released.
by on Feb 20, 2:30 PM
kirshenbaum bond + partners has been named agency of record for Cranium, creator of games, toys and books. The agency will handle strategic development and execution, television and print components, and media planning and buying. The account is estimated at $10 million.