Wells Enterprises is appointing Fact & Fiction as exclusive agency partner for two of the company's portfolio brands, SorBabes and Blue Ribbon Classics following a national agency review. The agency will build on the Legally We Can’t Call It Ice Cream campaign that the Boulder-based agency launched for Sorbabes in March 2019 under a project assignment. Blue Ribbon Classics will receive a brand overhaul. Wells Enterprises is also selecting Fact & Fiction’s sister agency, IMM, for media planning and execution for the two brands. Both Fact & Fiction and IMM are part of the collective Boulder Heavy Industries marketing network. ...
Nature's Bounty is appointing Doner as the vitamin brand's U.S. creative and strategy agency of record without a review just nine months after handing the business to VMLY&R. Now, the MDC Partners shop will oversee integrated strategy and creative for Nature’s Bounty, the company’s flagship brand.
Kimberly-Clark has reportedly put its global baby care creative account in review. Brands include Huggies diapers and KleenBebe. Agencies at WPP and MDC Partners are said to be contending. A Kimberly-Clark rep issued a short statement in response to a query: “We regularly review our agency relationships, global and local, to ensure that we remain in touch with the latest capabilities. Beyond that, we would not be able to comment further on the status or scope of our agency relationships.”
Las Vegas-based Ntooitive has been selected as digital marketing agency of record by L.A. Care Health Plan. Under the agreement, Ntooitive will also partner with L.A. Care’s internal full-service marketing team to coordinate and manage traditional media buying, digital media services, and digital creative production with a focus on delivering campaigns aimed at raising brand awareness and product growth. This new partnership expands a relationship that began in 2018 that was tailored to digital advertising efforts.
Chicago Ideas is appointing Havas Chicago as agency of record to strengthen the TED-like platform's brand awareness. Leo Burnett previously serviced the account. Havas Chicago and Chicago Ideas launched the first phase of the brand campaign with a new identity last month, with additional messaging planned for later this year. Looking ahead to 2020, Havas Chicago will help Chicago Ideas meet its objective to become a gateway for people across the Chicagoland region to engage in the city’s intellectual, civic, business and philanthropic opportunities.
Behr Paint is appointing Deutsch as the paint company's creative agency of record, following a competitive review. The incumbent was Peterson Milla Hooks. Deutsch’s scope of work will include business intelligence, strategy, creative, digital and production. The first campaign is launching next year.
Mikimoto is hiring Ogilvy to lead the luxury jewelry company's digital transformation efforts. Led out of its Denver office, Ogilvy's multidisciplinary team will help simplify, clarify and modernize Mikimoto’s digital strategy, technology and design to deliver web and e-commerce experiences.
BetMGM, the newly launched online/mobile sports betting platform of Roar Digital, LLC, has selected Ocean Media to handle media planning and buying duties. In January, MGM GVC Interactive LLC, the Jersey City, N.J.-based sports betting and online gaming joint venture owned by MGM Resorts International and GVC Holdings Plc, rebranded as Roar Digital. The company is an emerging player in the global online gambling market, a sector that Coherent Market Insights valued at $46.9 billion in 2017 and project will hit $123.5 billion by 2026. BetMGM will offer secure, Vegas-style online wagering on its smartphone app or any desktop for professional ...
The Moth has named Situation as the storytelling non-profit's first digital agency following an informal review. The NY-based agency will help manage The Moth’s digital marketing presence, including running its Google grant account. Work has already begun. Founded in 1997, The Moth invites people to share their stories on stage, live, at events and workshops across the U.S., U.K., and Australia. In addition, The Moth’s Radio Hour and podcast reach millions of people each week.
The Farmer's Dog is appointing Walrus as the direct-to-consumer pet food brand's strategic and creative agency partner following a competitive review. The five-year-old company previously handled most of its advertising and creative in-house. This partnership will introduce the brand’s first national integrated campaign designed around a new overarching brand platform. The campaign will launch in 2020.