BetMGM, the newly launched online/mobile sports betting platform of Roar Digital, LLC, has selected Ocean Media to handle media planning and buying duties.
In January, MGM GVC Interactive LLC, the Jersey City, N.J.-based sports betting and online gaming joint venture owned by MGM Resorts International and GVC Holdings Plc, rebranded as Roar Digital. The company is an emerging player in the global online gambling market, a sector that Coherent Market Insights valued at $46.9 billion in 2017 and project will hit $123.5 billion by 2026.
BetMGM will offer secure, Vegas-style online wagering on its smartphone app or any desktop for professional and college sports teams, as well as casino-type games such as slots, roulette, blackjack, poker and more.
“As we roll out the BetMGM brand, performance-based marketing will be critical to our success,” stated Matt Prevost, chief marketing officer, Roar Digital. “With Ocean, we have a performance-focused agency that thoroughly understands analytics and is scrappy enough to negotiate aggressively on our behalf for competitive pricing across all media channels.”
An ad campaign will ramp up this fall in the states of New Jersey, Pennsylvania, and Nevada. Spots will begin airing during the upcoming football season across a range of media channels including TV, digital, OOH, radio, and print.