Kimberly-Clark has reportedly put its global baby care creative account in review. Brands include Huggies diapers and KleenBebe. Agencies at WPP and MDC Partners are said to be contending.
A Kimberly-Clark rep issued a short statement in response to a query: “We regularly review our agency relationships, global and local, to ensure that we remain in touch with the latest capabilities. Beyond that, we would not be able to comment further on the status or scope of our agency relationships.”