The Moth has named Situation as the storytelling non-profit's first digital agency following an informal review. The NY-based agency will help manage The Moth’s digital marketing presence, including running its Google grant account. Work has already begun. Founded in 1997, The Moth invites people to share their stories on stage, live, at events and workshops across the U.S., U.K., and Australia. In addition, The Moth’s Radio Hour and podcast reach millions of people each week.
The Farmer's Dog is appointing Walrus as the direct-to-consumer pet food brand's strategic and creative agency partner following a competitive review. The five-year-old company previously handled most of its advertising and creative in-house. This partnership will introduce the brand’s first national integrated campaign designed around a new overarching brand platform. The campaign will launch in 2020.
Levi’s, the iconic maker of jeans and other apparel has selected UM to be its new media agency. The incumbent was OMD, which had held the account since 2008. Earlier this year the company went public with a valuation of approximately $6.6 billion.
Humana is appointing MullenLowe as the health and wellness company's new creative agency partner following a competitive view conducted by Humana with assistance from search consultancy Select Resources International. BBDO served as the incumbent. Now, MullenLowe's offices in Boston and New York will work with Humana to support future brand and product-line communications.