• BIZ DEV: JKR Tapped To Design, Promote New Hair Care Product
    Walker & Company is teaming with Jones Knowles Ritchie (JKR) New York to launch FORM, a new hair care collection aimed at multicultural consumers. JKR developed a visual identity system consisting of brand marks, typography, color, photography and communications for the product line designed to help coarse or curly hair. JKR also assisted with  the name FORM which was selected to reflect the "unique approach the brand has to combining specialized products based on an individual’s needs." Design firm, Bone+Black, created the bottle structures. Founded by Tristan Walker, Walker & Company first introduced Bevel to reach black and multicultural consumers ...
  • BIZ DEV: R/GA Singapore Lands Global Nikon Account
    Nikon has appointed R/GA Singapore as its global digital agency following a formal review. The Interpublic Group agency will provide input into firm’s strategic marketing strategy and create online campaigns and additional content for the company’s product lines. Tokyo-based Nikon makes cameras and other optics and imaging products.   
  • BIZ DEV: Bushnell Selects SixSpeed For AOR Duties
    SixSpeed, a Minneapolis-based integrated creative and brand experience agency, has been named agency of record for Bushnell, a provider of high-performance sports optics and part of Vista Outdoor. SixSpeed will provide strategic services and create integrated campaigns for the client.  “The marketplace is more competitive than ever and we need an agency that can help us outthink the competition and connect with our consumers in a meaningful way,” stated Curtis Smith, Optics Global Product Line Director at Vista Outdoor. “SixSpeed has a proven track record of engaging core enthusiasts to ignite momentum for brands and that’s exactly what we were ...
  • BIZ DEV: WOW! Internet Names TDA_Boulder As AOR
    WOW! Internet has appointed TDA_Boulder as its AOR, following a formal review. The agency's responsibilities include advertising and media strategy for the sixth largest cable provider. The campaign's messaging will be designed to inform and attract new customers, as well as promote its non-data capped Internet and "nicer-than-nice" customer service. The first work under this new partnership was to develop a new brand identity, including logo. The new design features a giant colorful W letter placed alongside a white exclamation point.@TDA_Boulder
  • BIZ DEV: Epsilon Expands Volvo Relationship
    Epsilon, part of Alliance Data, has expanded its relationship with Volvo Car USA. Epsilon has worked with VCUSA on customer relationship management and retail assignments since 2009. Under the terms of the expanded agreement, Epsilon will develop and execute data-driven direct and digital marketing programs focused on owner loyalty and service retention. Powered by predictive modeling and analytics, Epsilon’s efforts will include creative development, strategy, analytics and production. “Volvo’s focus is on ensuring vehicle owners are receiving unparallelled products, service, value and information,” stated Scott Doering, VP Customer Service at Volvo. “Data drives everything that Epsilon does for its clients, ...
  • BIZ DEV: HY Connect Awarded Marco's Pizza AOR
    Chicago-based HY Connect has been named agency of record for Marco’s Pizza, which has more than 800 stores in 34 states and four countries. The client is based in Toledo, Ohio.  The selection follows a formal review. Several agencies previously handled the account and the appointment of HYC consolidates the account.  Steve Seyferth CMO at Marco’s, stated, “I have a history of working with Ron Bess (CEO of HY Connect), and the fully integrated offering he has put together make them an ideal partner for us.”
  • BIZ DEV: Fallon Appointed Culligan's First National AOR
    Water filtration company Culligan has selected Publicis Groupe’s Fallon for AOR duties. The appointment is said to be the client’s first national creative and media AOR. The selection came after a formal review that included four other undisclosed agencies. The Minneapolis-based agency will manage media planning and buying, strategy and creative for the business.  Fallon is tasked with bringing awareness to Culligan’s service in water softening and filtration. The assignment is effective immediately and the agency’s first work will launch in early 2018 across TV, digital and print.  “We were immediately impressed by Fallon’s branding chops and strong understanding of our ...
  • BIZ DEV: Chevy LMAs Shift $238 Million Buying Business From USIM To Carat
    The Chevrolet Local Marketing Associations around the country have shifted their media buying business to Carat, part of Dentsu Aegis. The incumbent on the business was independent agency U.S. International Media. The Chevy LMAs spent an estimated $238 million on ads in 2016 according to Kantar Media. The LMA structure was set up about a decade ago as a way to give dealers more control over the direction of their advertising efforts. Retail specialist Agency 720, part of Omnicom Group, handles creative chores for the LMAs A spokesperson for the LMAs confirmed the shift, responding to an email that “Yes, ...
  • BIZ DEV: RTO+P Wins Chronic Tacos AOR
    Philadelphia-based Red Tettemer O’Connell + Partners (RTO+P) has been selected by fast casual Mexican restaurant chain Chronic Tacos for creative AOR duties.  RTO+P will lead brand strategy, creative, social media, and promotions for the taco chain, which  opened its first location in Newport Beach in 2002. Currently, Chronic Tacos has 39 locations in seven states and two countries, with what the company says are “ambitious expansion plans for the future.”  “We were drawn to the way the agency has historically elevated food and beverage brands,” stated Michael Mohammed, CEO at Chronic Tacos. “They understood our business goals.  We have no doubt ...
  • BIZ DEV: Cheil WW, Etihad Parting Ways
    Campaign reports that Cheil Worldwide and its agency The Barbarian Group are parting ways with client Etihad Airways effective later this year.  The agencies had worked on the account since 2015 and now Campaign reports, the airline is taking its digital account in house.  
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