WOW! Internet has appointed TDA_Boulder as its AOR, following a formal review. The agency's responsibilities include advertising and media strategy for the sixth largest cable provider. The campaign's
messaging will be designed to inform and attract new customers, as well as promote its non-data capped Internet and "nicer-than-nice" customer service. The first work under this new partnership
was to develop a new brand identity, including logo. The new design features a giant colorful W letter placed alongside a white exclamation point.