• BIZ DEV: Terri & Sandy Lands Hain Celestial Pantry
    Hain Celestial Group is appointing Terri & Sandy (T&S) as its first-ever AOR for its four Pantry Brands following a full agency review. Prior, advertising was handled through a mix of in-house and project-based work from varying agencies.T&S will be responsible for developing creative for MaraNatha, Imagine, Spectrum and Rudi’s Organic Bakery through online video content, digital, social and in-store. Hain Celestial is projected to spend $5-$10 million annually to support this collection of better-for-you brands, originally established in July 2016. Their first collaboration will debut in the fall. Media will be handled by Women’s Marketing, who also handles media …
  • BIZ DEV: Minute Maid Appoints Anomaly As Its New Ad Agency
    Coca-Cola’s Minute Maid brand has shifted its creative agency assignment to Anomaly, part of MDC Partners, after a review. The business will be handled out of the agency’s Los Angeles office. The incumbent was Doner, also part of MDC. Confirming the shift, a company spokesperson issued this statement: “In keeping with the strong roster of agencies that help craft impactful creative for the Coca-Cola North America brands, Minute Maid has selected Anomaly LA as our lead strategic and creative agency.”
  • BIZ DEV: DDB NY Appointed AOR For Persil ProClean Detergent
    Persil ProClean, the Henkel brand laundry detergent sold in North America, has appointed Omnicom’s DDB New York as its Agency of Record after a review. The incumbent was sibling agency TBWA\Chiat\Day. Effective this month, DDB will be responsible for advertising for the full range of Persil products in North America. The account win expands the DDB New York-Henkel relationship following the ALL AOR assignment in March.   “We are excited to partner with DDB as we continue on our journey to establish Persil ProClean as the standard of excellence in the Premium Detergent category,” stated Lora Van Velsor, Head of Laundry Cleaning …
  • BIZ DEV: Eleven Lands Window Maker Pella
    Pella Corporation has appointed Eleven as its agency of record following a formal review. The incumbent agency The Integer Group created the previous brand campaign and will continue to work with Pella and all its agency partners in some capacity. Eleven will handle all creative responsibilities for the designer and manufacturer of windows. Pella Corp. spent $1.29 million during Q1 2017, according to Kantar Media. Pella's 2016 ad budget was $10.34 million, up from $9.33 million in 2015. The San Francisco-based agency won the account largely for its past projects with clients Apple and Virgin America that convey similar messaging …
  • BIZ DEV: American Express Shifts Ad Duties From Ogilvy To mcgarrybowen
    American Express has hired mcgarrybowen for global brand creative development duties as well as U.S. execution, the financial services giant has confirmed.  Those duties had been previously handled by WPP’s Ogilvy during a relationship that has spanned decades. Ogilvy remains on the roster, however.  Amex spent about $500 million on ads in the U.S. last year according to Kantar Media.  The assignment was moved without a formal review and came after a series of executive changes at the client including the departure of longtime CMO John Hayes. In February of last year the firm announced a restructuring of its marketing …
  • BIZ DEV: Delta Taps Vice For Content, Experential Campaign
    Delta Airlines has tapped Vice to create a series of programming and experiential events in Los Angeles, New York and Seattle.  The project is called Delta Launchpad, Curated By Vice and is designed to provide aspiring entrepreneurs with tools to support their creative passions.  The program in Los Angeles (already begun) focuses on food, while the one in New York (beginning later this summer) will focus on Music. The Seattle effort is all about food.  More about the project can be found here.  
  • BIZ DEV: Droga5 Picks Up Dos Equis
    After a decade-plus run with Havas Worldwide Heineken USA has opted to shift its Dos Equis creative assignment to Droga5 without going through the competitive pitch process.  It was Havas that came up with the “Most Interesting Man In The World” campaign for the beer brand back in 2006. It continues to run to this day (with a second actor in the lead role) although it’s not clear how long “Interesting Man” will be around after the agency hand-off. But he's had a good and the odds are excellent that he'll jet ski off into the sunset as most agencies …
  • BIZ DEV: MGM Resorts International Expands Relationship with McCann
    MGM Resorts International is adding its regional casinos and resorts to the McCann’s roster. The move is part of MGM’s ongoing consolidation of U.S. agency partners that began in April 2015 when McCann Detroit was appointed integrated agency of record for MGM Grand Detroit. A short time later McCann was appointed agency of record for MGM Resorts’ Las Vegas-based brands. The agency move follows MGM Resorts’ recent strategy shift away from its casino-driven, Las Vegas-focused positioning towards a global entertainment brand.  Earlier this year, McCann launched a marketing program for MGM National Harbor in Maryland, a $1.4 billion entertainment resort featuring a …
  • BIZ DEV: Shrimp Baskets Selects RSQ For AOR Duties
    Shrimp Baskets Restaurants has appointed RSQ as its first-ever AOR without a review. The seafood chain previously developed the majority of its ad work in-house, without agency resources. The digital agency will handle creative, digital, media planning and buying, strategy and analytics. New work will launch later this year. Started in 1993 in Gulf Shores, Ala., Shrimp Basket now operates more than 25 restaurants in Alabama, Florida, Mississippi and Georgia.      
  • BIZ DEV: FCB Chicago Expands Clorox Biz
    Clorox is adding another brand to the portfolio of FCB Chicago by appointing the IPG-owned agency as AOR for dietary health brand Renew Life. Clorox acquired Renew Life for $295 million last year as part of its strategy to accelerate growth by acquiring top brands in “fast-growing categories.”  FCB Chicago will lead creative advertising for Renew Life with the first creative set to debut this month.  Last year Clorox awarded FCB global advertising duties on its Clorox, Pine-Sol, Liquid-Plumr, Poett and Glad trash and food protection brands.  
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