BIZ DEV: Terri & Sandy Lands Hain Celestial Pantry

Hain Celestial Group is appointing Terri & Sandy (T&S) as its first-ever AOR for its four Pantry Brands following a full agency review.

Prior, advertising was handled through a mix of in-house and project-based work from varying agencies.

T&S will be responsible for developing creative for MaraNatha, Imagine, Spectrum and Rudi’s Organic Bakery through online video content, digital, social and in-store.

Hain Celestial is projected to spend $5-$10 million annually to support this collection of better-for-you brands, originally established in July 2016. Their first collaboration will debut in the fall.

Media will be handled by Women’s Marketing, who also handles media on other Hain brands/divisions.

“Terri & Sandy are recognized in the industry as iconic and passionate brand builders, and we are really excited to partner with them as we live into our purpose 'To Create and Inspire A Healthier Way of Life,'" says Leah Dunmore, Vice President of Marketing, Better-for-you Pantry at Hain Celestial.



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