• BIZ DEV: MediaCom Absorbs $22 Million Elizabeth Arden Media Account
    WPP’s MediaCom is taking over global media duties for Elizabeth Arden, which had been handled by PHD. The move is effective July 1.  Arden spent an estimated $22 million on ads in the U.S. last year down from $27 million in 2015, according to Kantar Media. Global figures weren’t available but most of the client’s ad expenditures are earmarked for the U.S., per sources.  MediaCom is the media agency for Revlon, which purchased Elizabeth Arden last year for $870 million. Sources said the client decided it made business sense to consolidate the accounts under one agency. 
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