Whittier Trust is appointing Yes Design Group as the private investment and wealth management firm's agency of record. Perceptiv served as the incumbent, and the agency did not defend as Whittier sought a new vision. Now, the LA-based Yes will develop brand strategy with Whittier Trust's marketing team and be responsible for all creative concepts and campaign development, digital/social strategy and content, and print collateral. The agency will work closely with Retta Jitner, Founder & CEO of Media Matters, Inc. who handles media strategy planning for the firm. The measured media spend for Whittier Trust in 2018 was approximately $1 …
DePaul University is appointing Critical Mass as the university's media agency of record following a formal review. Marc USA was incumbent agency. Critical Mass will lead the university’s overall media strategy and planning serving along with the school's creative AOR TwobyFour. Their first project will introduce the second iteration of the “Here, We Do.” brand awareness advertising campaign. The DePaul business will be led out of the Critical Mass US headquarters in Chicago.
C3.ai is hiring digital and design agency YML as customer experience design partner. The client — backed by billionaire Tom Siebel — uses artificial intelligence to deliver services like predictive maintenance, supply chain optimization, and fraud detection. The company also sells IoT solutions for collecting sensor data. YML’s first work is expected to be unveiled in July.
Security systems provider ADT Inc. has selected McCann Worldgroup as its lead strategic and creative advertising agency, following a competitive review. “The McCann team demonstrated they value and understand the power of our purpose-driven brand and our belief that everyone deserves to feel safe,” stated ADT CMO Jochen Koedijk. For ADT, 2019 is a year of transformation with the launch of ADT Command and Control, its newly redesigned smart home security and automation system, its Commercial expansion with the acquisition of Red Hawk, and the recent addition of Home Security DIY Company, LifeShield.
Steward is appointing Solve as agency partner to help raise awareness about the crowdfunding platform to investors and consumers. The Minneapolis-based agency is tasked with helping to launch the Steward platform to potential investors and develop the inaugural marketing campaign for the company's fund-raising approach called "CrowdFarming." It’s designed to enable small-sized sustainable farmers to raise financing online. The money generated allows farmers to buy land and equipment. When farmers make a profit from their farms, the people who invested make money, too.
City Year is appointing Connelly Partners (CP) as AOR following a competitive review. As AOR, CP aims to increase brand awareness and recruitment among the brand’s target of 18-25 year old’s—in addition to appealing to donors, policy makers and the broader public. CP will develop a refreshed brand platform and digital-first campaign that will launch this summer. The scope includes strategy, creative, digital, media, and production on a national scale. There was no incumbent. Recent advertising work has been handled internally. The non-profit installs young adults for a year of service in public schools in 29 cities across the country. …
Money savings app Qapital has appointed Forsman & Bodenfors New York as its strategic and creative agency of record. The agency will be responsible for strengthening the long-term brand mission, vision and purpose, as well as help drive customer acquisition. F&B will also develop digital and social assets across a variety of channels to educate consumers about the six-year old platform.
Droga5 has been appointed global agency of record for mobile device maker OnePlus. Droga5 will be responsible for developing an integrated campaign, including: film, print, digital, and experiential elements, for the launch of OnePlus’ latest device in North America. The first major work is expected to debut in the fall.
GYK Antler is named Agency of Record for three brands: Hometown Financial Group, a multi-bank holding company; Emerson Ecologics, a vitamin and supplement distributor; and The Commuter Rail Network in Greater Boston, which is operated by Keolis Commuter Services.
VR company Dreamscape Immersive is appointing Stun Creative as AOR for content marketing and social. There was no incumbent or formal review. Dreamscape is backed by 21st Century Fox and Steven Spielberg. Stun Creative will be responsible for creating and providing promotional materials and services for the client. Stun will work with Dreamscape on its social media strategy, creative ideation, influencer events, and community management across all social platforms.