Tempe, AZ-based marketing agency Zion & Zion has added ISM Raceway as a client. ISM Raceway, located in Phoenix, recently completed a $178 million renovation project and in 2020 will host NASCAR’s Championship Weekend—the deciding races for each of the three NASCAR national touring series. Z&Z bills itself as a full-service national marketing firm specializing in marketing strategy, advertising, public relations, social media and interactive services.
Unicef UK is appointing The Community London as the children's charity's strategic and creative partner following a competitive review. The Publicis Groupe-owned agency will launch the campaign to Unicef’s network of influencers stakeholders in June with fully integrated external communications launching in September.
The Dalton Agency has been named media agency-of-record for the Bronx Zoo and the New York Aquarium, both of which are managed by the Wildlife Conservation Society. Dalton will provide media strategy, planning, and analytics services for both the zoo and the aquarium and assist in the launch and promotion of key exhibits and events such as the Dinosaur Safari, Boo at the Zoo, Run for the Wild, Brew at the Zoo, and Treetop Adventure. “We feel privileged to work with the Bronx Zoo and New York Aquarium and to help broaden the reach of their important efforts to save …
Consumer loan provider Advance America has appointed The Variable as its new agency of record following an informal review. The scope of work includes strategy, design and production, media planning and buying, digital and social media marketing. Advance America has approximately 1,900 locations nationwide.
Hugo Neu Corporation has hired Concept Farm to relaunch its Kearny Point brand, a four-million-square-foot redevelopment project and home to more than 200 businesses located between Newark and Jersey City, N.J. Concept Farm was awarded the business without a formal review and will act as a strategic and creative partner to help Hugo Neu define and develop Kearny Point’s brand positioning for a relaunch, including strategy, creative and interactive.
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