by Amy Corr on Mar 18, 3:45 PM
Rockfon, a subsidiary of Rockwool International and manufacturer of integrated ceiling solutions for the commercial market, hired Eric Mower + Associates Group B2B to launch its brand in North America. EMA will create a brand position, public relations campaign, digital and direct marketing components, sales support materials, and media strategy.
by Amy Corr on Mar 18, 3:45 PM
Made Movement was named the agency of record for Fred natural spring water. The agency will produce all creative, targeting a younger, edgier demographic. The campaign will primarily focus on digital, social, and product innovation elements.
by Amy Corr on Mar 18, 3:45 PM
VAYA Pharma, a research-based pharmaceutical company, selected Erwin Penland to develop a global brand strategy and platform.
by Amy Corr on Mar 18, 3:45 PM
Planit has been selected by the Baltimore Area Acura Dealers Association to develop and execute its Tier 2 strategic marketing campaign for the Baltimore area. The $1 million yearlong campaign, set to launch in April, will mix digital and social media initiatives with traditional broadcast marketing to drive leads to the association’s Maryland-based dealers. RPA previously handled the work.
by Amy Corr on Mar 18, 3:45 PM
The Somerset on Grace Bay, a resort on Turks & Caicos beach, selected MP&A Digital & Advertising as its agency of record for North America.
by Amy Corr on Mar 18, 3:45 PM
DARCARS Automotive Group, operator of more than 30 auto dealership franchises in the Metro D.C. area, selected RP3 Agency as its agency of record. The agency will handle digital, point-of-sale, radio, print and TV components.
by Amy Corr on Mar 11, 4:20 PM
Red Tettemer + Partners was awarded global brand creative duties for Reyka Vodka.
by Amy Corr on Mar 11, 4:20 PM
levin|bridge was named agency of record for Harman, a global provider of audio and infotainment solutions.
by Amy Corr on Mar 11, 4:20 PM
Martin|Williams Advertising was named agency of record for Wolverine, a manufacturer of footwear and apparel. Martin|Williams will provide strategic marketing and creative services for its work, outdoor, heritage and apparel product lines. Billings were not disclosed.
by Amy Corr on Mar 11, 4:20 PM
Following a three-month review, Thermafuse hair care products named BooneOakley as its advertising agency of record. The incumbent, Glint Advertising & Design, Hurst, Texas, did not compete. A budget of $1 million will go to trade print advertising, along with online and traditional direct marketing.