The U.S. Navy placed its advertising contract in review, rather than renew with its incumbent agency Campbell-Ewald, who will defend the account.
SEGA of America named Mediasmith its media agency to provide digital and print media planning and buying for its FY 2009 game launches. The account is valued at $20 million.
SUPERVALU Inc, a grocery retailer, selected Campbell Mithun and its Compass Point Media subsidiary to handle media buying and planning duties on its 11 retail grocery brands including; Acme, Albertson's, bigg's, Bristol Farms, Cub Foods, Farm Fresh & Pharmacy, Hornbacher's Jewel-Osco, Shaws/Star Market, Shop 'n Save and Shoppers Food & Pharmacy. Media billings are expected to be $75-$80 million annually.
Payless ShoeSource and Stride Rite named Optimedia as its media planning and buying agency of record. The agency will be responsible for the media planning and buying for the US General, US Hispanic and Canadian markets for Payless ShoeSource, as well as the North American efforts for Stride Rite's brands including Stride Rite, Keds, Saucony and Sperry Top-Sider. The agency bested PHD and Spark Communications for the win. The account is valued at $80 million.
Lowe was awarded a global brand assignment for Knorr, with an estimated value of $60 million.
American Equity Mortgage named Adamson as its agency of record, following a review. Doner previously handled the account.
Wildfire was named agency of record for Dewey's Bakery.
Lubriderm moved creative chores on its $20 million account from BBDO to Roberts & Tarlow.
OMD was awarded Intel's $300 million global media account, following a review. The agency bested Starcom and incumbent Universal McCann for the win.
Euro RSCG Baltimore was awarded a marketing assignment from Brainware, a software provider to Global 2000 corporations and government agencies. Billings were not disclosed.