by Larissa Faw on Jan 29, 10:40 AM
HyperX, the gaming division of Kingston Technology Company, is appointing Envoy as agency partner to introduce its first advertising campaign following a formal review. The new campaign’s creative features an array of celebrities and athletes, with the U.S. launch including NBA athletes Joel Embiid and De’Aaron Fox proclaiming their love for playing videogames. HyperX will then expand the campaign to include more influencers and celebrities throughout the year, including soccer players for the EU market.
by Larissa Faw on Jan 28, 3:38 PM
Eastern Carolina Organics (ECO) is appointing The Republik as the producer's first-ever agency of record following a formal review. Founded in 2004, ECO is designed to help transition tobacco farmers into organic vegetable production. The remit includes development of a three-year brand development plan that will progress from internal branding and logo development to online, social, and then paid media advertising. "The review was for brand development and marketing strategy," says Robert Shaw West, CEO, The Republik. "They wanted an agency that could save them having to staff up an internal department to fill those needs.” The intent is to …
by Larissa Faw on Jan 25, 12:13 PM
Columbia Sportswear appoints Crispin Porter Bogusky (CPB) as creative lead agency for its Sorel brand while handing paid media duties to BSSP. CPB will be tasked with helping Sorel develop a new creative platform coinciding with the outdoor brand's largest fall collection to date debuting later this year.
by Larissa Faw on Jan 24, 10:56 AM
Voss is appointing Envoy as the water brand's new agency to launch its first digital campaign. The campaign is designed to recognize and celebrate fans who customize their Voss water by adding fruit or herbs.
by Steve McClellan on Jan 23, 1:34 PM
Energy giant Chevron is conducting a global media agency, the company has confirmed. The incumbent is WPP’s MEC, now part of Wavemaker, a media agency the holding company created two years ago with the merger of MEC and Maxus. A Chevron spokesman provided this statement: “Chevron’s global media agency of record has been in place for 16 years. We’ve elected to test the marketplace to confirm that Chevron has the best media services agency partner.”
by Larissa Faw on Jan 22, 4:28 PM
Douglas Elliman Real Estate is appointing Grey New York as advertising agency of record, following a review. The incumbent agency was NY-based boutique AgencySacks.Grey will develop a new global brand strategy, visual identity and extensive new brand campaign. The work will encompass each of the firm’s regions including New York, Florida, California, Colorado, Massachusetts and Connecticut, as well its new development division, Douglas Elliman Development Marketing. Last year, Douglas Elliman spent $14 million on advertising.
by Larissa Faw on Jan 21, 10:02 AM
CarePoint Health is appointing The S3 Agency as AOR for the New Jersey healthcare network, comprised of three hospitals: Christ Hospital in Jersey City, Hoboken University Medical Center, and Bayonne Medical Center. CarePoint's previous agency was Minnesota-based Hailey Sault. S3's duties include full-service strategic direction and creative execution across digital and traditional communication channels. The NJ-based agency will also work closely with CarePoint’s internal marketing team to increase awareness of each hospital’s offerings and areas of expertise.
by Larissa Faw on Jan 18, 4:20 PM
Convenience Chain Wawa is appointing POV Sports as its sports marketing agency of record to manage its sports partnerships and provide advice about future alliances in the sector. In the past, Wawa’s media agency Harmelin handled sports sponsorships and continues to handle most media chores for the company. Wawa currently has partnerships with the NHL’s New Jersey Devils, NFL’s Philadelphia Eagles and Minor League Baseball in Florida and seeks to strengthen its sports partnerships throughout its 800 store footprint across Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida and Washington, D.C.
by Larissa Faw on Jan 16, 4:48 PM
Sunoco Fuels is appointing Solve as the brand's new advertising AOR following a competitive pitch. This winner replaces two incumbents. Creative incumbent was Allen & Gerritsen; media incumbent was MayoSeitz Media. Solve's responsibilities include brand strategy, creative, media planning and buying, and digital and social media support. The agency will also lead consumer research and ongoing success measurement. In addition, the assignment will include the brand’s APlus convenient stores. New brand work is expected to debut in spring 2019 under a strategy designed to "redefine the brand for the next generation," says an agency spokesperson. Sunoco is probably best known …
by Steve McClellan on Jan 15, 3:35 PM
Minneapolis-based haircut chain Great Clips has appointed Knoxville-based The Tombras Group as its new media agency of record. Previously the Great Clips media account was with Minneapolis-based Periscope. The brand recently began working with Hunt Adkins, also based in Minneapolis, for creative needs. “What impressed us most about Tombras was their deep franchise experience as well as their fact-based, data driven approach to drive measurable growth and build our brand,” said Lisa Hake, vice president marketing and communications at Great Clips. “Tombras is using leading-edge approaches to optimize media buying and we’re excited to work with their team to drive results …