• by Larissa Faw , January 18, 2019

Convenience Chain Wawa is appointing POV Sports as its sports marketing agency of record to manage its sports partnerships and provide advice about future alliances in the sector. 

In the past, Wawa’s media agency Harmelin handled sports sponsorships and continues to handle most media chores for the company.  

Wawa currently has partnerships with the NHL’s New Jersey Devils, NFL’s Philadelphia Eagles and Minor League Baseball in Florida and seeks to strengthen its sports partnerships throughout its 800 store footprint across Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida and Washington, D.C.