Bernstein-Rein was named media buying agency of record for all brands under the Hostess Brands umbrella. The account was previously handled by MediaCom. Since 2005, Bernstein-Rein served as agency of record for the Hostess, Dolly Madison and Drake's brands. It now adds media buying responsibilities for the company's baked bread brands, including Wonder, Home Pride and Butternut.
TheLadders.com named Stein Rogan + Partners as agency of record for its RecruitLadder enterprise division. The agency will develop brand positioning and customer segmentation; advertising and integrated marketing programs; and demand generation and trade show marketing programs.
ISM will partner with American Canadian Caribbean Line to develop a brand and creative platform. ISM's initial work will include consumer and travel agent research, brand strategy, graphic identity and creative development.
Draftfcb has been tapped to handle direct marketing duties for Volkswagen of America.
Mediaedge:cia was named media agency of record for The South Australian Government. The agency will provide media strategy, planning and buying for all South Australian "Brand" clients beginning July 1. The contract is for a period of three years. In addition, Telkomsel tapped Mediaedge:cia Indonesia to handle its outdoor business, previously handled in-house.
Merck placed its media account in review in an effort to consolidate chores following its merger with Schering-Plough.
Young & Laramore was awarded creative work on Stanley Steemer's advertising account.
Crispin Porter + Bogusky; Mother; Butler, Shine, Stern & Partners; and Venables Bell & Partners are the four agencies vying for creative chores on YellowPages.com's advertising account.
Chrysler named SapientNitro its digital agency of record. Organic previously handled the account.
Norton Healthcare named Frederick Swanston as agency of record. Billings for the assignment were not disclosed and new work is expected in April.