• Bernstein-Rein - Hostess Brands
    Bernstein-Rein was named media buying agency of record for all brands under the Hostess Brands umbrella. The account was previously handled by MediaCom. Since 2005, Bernstein-Rein served as agency of record for the Hostess, Dolly Madison and Drake's brands. It now adds media buying responsibilities for the company's baked bread brands, including Wonder, Home Pride and Butternut.
  • TheLadders.com - Stein Rogan + Partners
    TheLadders.com named Stein Rogan + Partners as agency of record for its RecruitLadder enterprise division. The agency will develop brand positioning and customer segmentation; advertising and integrated marketing programs; and demand generation and trade show marketing programs.
  • ISM - American Canadian Caribbean Line
    ISM will partner with American Canadian Caribbean Line to develop a brand and creative platform. ISM's initial work will include consumer and travel agent research, brand strategy, graphic identity and creative development.
  • Volkswagen of America - Draftfcb
    Draftfcb has been tapped to handle direct marketing duties for Volkswagen of America.
  • Mediaedge:cia - South Australian Government and Telkomsel
    Mediaedge:cia was named media agency of record for The South Australian Government. The agency will provide media strategy, planning and buying for all South Australian "Brand" clients beginning July 1. The contract is for a period of three years. In addition, Telkomsel tapped Mediaedge:cia Indonesia to handle its outdoor business, previously handled in-house.
  • Merck
    Merck placed its media account in review in an effort to consolidate chores following its merger with Schering-Plough.
  • Stanley Steemer - Young & Laramore
    Young & Laramore was awarded creative work on Stanley Steemer's advertising account.
  • YellowPages.com
    Crispin Porter + Bogusky; Mother; Butler, Shine, Stern & Partners; and Venables Bell & Partners are the four agencies vying for creative chores on YellowPages.com's advertising account.
  • Chrysler - SapientNitro
    Chrysler named SapientNitro its digital agency of record. Organic previously handled the account.
  • Norton Healthcare - Frederick Swanston
    Norton Healthcare named Frederick Swanston as agency of record. Billings for the assignment were not disclosed and new work is expected in April.
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