• Bloomberg L.P. - JWT
    Bloomberg L.P. named JWT as its agency of record for advertising and marketing worldwide.
  • Mediaedge:cia - Bacardi
    Bacardi awarded Mediaedge:cia global communications planning duties on its $200 million advertising account.
  • Soave Automotive Group - Bernstein-Rein
    Soave Enterprises shifted agency of record duties for its automotive group to Bernstein-Rein without a review. Scope of services will include creative, media, digital, database analytics, and events and promotions for Aristocrat Motors, Mercedes-Benz of Kansas City, Independence Honda and Mercedes-Benz of Progress Point. Muller Bressler + Brown previously handled the account.
  • Laird + Partners - Coty
    Coty tapped Laird + Partners to handle global creative chores on three of its brands: Sally Hansen, La Cross and N.Y.C. New York Color.
  • Bayer - Omnicom Group and WPP
    Bayer consolidated its global advertising account, valued at $850 million, with Omnicom Group and WPP.
  • Dow Chemical Company - Draftfcb Chicago
    The Dow Chemical Company has named Draftfcb Chicago agency of record for Dow Solar Solutions. While the agency has served as agency of record for the Dow corporate account for nearly four years, this represents the first assignment for one of Dow's business units.
  • 22squared - Baskin-Robbins
    Baskin-Robbins awarded 22squared creative chores on its $10 million advertising account. Cliff Freeman and Partners previously handled the account.
  • Revlon - MediaCom
    Revlon shifted its U.S. media buying and planning account from Carat to MediaCom without a review. The account is valued at $100 million.
  • ConocoPhillips - KSL Media
    KSL Media was awarded ConocoPhillips' U.S. media planning and buying chores. FMK previously handled the work.
  • Patron
    Patron Spirits placed creative chores for its $40 million advertising account in review. The incumbent, The Richards Group, is not expected to defend.
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