Bloomberg L.P. named JWT as its agency of record for advertising and marketing worldwide.
Bacardi awarded Mediaedge:cia global communications planning duties on its $200 million advertising account.
Soave Enterprises shifted agency of record duties for its automotive group to Bernstein-Rein without a review. Scope of services will include creative, media, digital, database analytics, and events and promotions for Aristocrat Motors, Mercedes-Benz of Kansas City, Independence Honda and Mercedes-Benz of Progress Point. Muller Bressler + Brown previously handled the account.
Coty tapped Laird + Partners to handle global creative chores on three of its brands: Sally Hansen, La Cross and N.Y.C. New York Color.
Bayer consolidated its global advertising account, valued at $850 million, with Omnicom Group and WPP.
The Dow Chemical Company has named Draftfcb Chicago agency of record for Dow Solar Solutions. While the agency has served as agency of record for the Dow corporate account for nearly four years, this represents the first assignment for one of Dow's business units.
Baskin-Robbins awarded 22squared creative chores on its $10 million advertising account. Cliff Freeman and Partners previously handled the account.
Revlon shifted its U.S. media buying and planning account from Carat to MediaCom without a review. The account is valued at $100 million.
KSL Media was awarded ConocoPhillips' U.S. media planning and buying chores. FMK previously handled the work.
Patron Spirits placed creative chores for its $40 million advertising account in review. The incumbent, The Richards Group, is not expected to defend.