LatinWorks was named Hispanic agency of record for Marshalls. Initial work is expected to break this spring. General market work is currently handled by sister Omnicom agency, GSD&M Idea City.
Novartis shifted creative chores on its heartburn medicine Prevacid from Deutsch to Euro RSCG Adrenaline.
Energy BBDO was awarded U.S. creative duties for Wrigley's Extra gum. DDB previously handled the work.
VML picked up digital work for Gatorade, previously handled by TBWA/Chiat/Day.
Dean Foods' Fresh Dairy Direct division has named Leo Burnett USA its agency of record to lead all strategic and creative initiatives.
Advance Auto Parts tapped Starcom USA as its media agency of record, responsible for all general market media planning and buying. Tapestry, the multicultural division of Starcom MediaVest Group, will handle multicultural media planning and buying duties.
MediaVest was awarded media buying duties on Turner Broadcasting's $150 million advertising account. Work was previously handled in-house.
U.S. Cellular tapped Lapiz to handle its Hispanic advertising duties.
Rust-Oleum awarded mcgarrybowen creative chores on its $6 million advertising account. Periscope previously handled the work.
Mindshare successfully retained Unilever's Western Europe and U.S. media buying and planning accounts. In addition, the agency added media duties in Canada.