Amway awarded GroupM China its TV media buying account, estimated at $200 million. OMD China previously handled the work.

Zenith Optimedia was awarded Aviva's global traditional and digital media planning and buying account, estimated at $250 million.

Atmosphere Proximity picked up all creative duties for Hertz Rent2Buy. The agency has served as interactive agency of record for the Hertz Corporation since 2007. OMD and Resolution Media will handle media chores.

Mediaedge:cia has successfully retained media planning and buying duties for IKEA in China, following a review.

Butler/Till has been named media agency of record for CenturyLink, a telecommunications firm recently formed by the merger of CenturyTel and Embarq. The account is estimated at $25 million.

The Florida Citrus Commission named BBDO Atlanta as advertising agency of record for the Florida Department of Citrus and Florida citrus industry. The Richards Group previously handled the account, valued at $20 million.

Mercury Media has been named advertising agency of record by Hoveround Corporation, manufacturer of personal mobility vehicles. The agency is responsible for all aspects of direct response television advertising media buying for the company. The account is estimated at $22 million.

L.L. Bean awarded GSD&M Idea City media planning and buying chores on its $20 million account. The agency already handles creative duties. Mediaedge:cia previously handled the media work.

Alberto-Culver Co. placed its global media and creative accounts in review.

Mike's Hard Lemonade tapped Arnold Worldwide to handle creative work on its $9 million advertising account. Amalgamated previously handled the work.