• BIZ DEV: Boostcase Taps Havas Formula As AOR
    Havas Formula was awarded PR work for Boostcase, a company that creates vibrant-colored iPhone Power Cases that's part of industrial design house Carte Blanche. The agency is charged with increasing brand awareness within technology, business and lifestyle media. The media relations program will include the support of three major launches: the release of Boostcase's iPhone 6 and 6 Plus Power Cases, Carte Blanche's new luxury-tech accessories collection of wallets, handbags and fitness accessories and the Obscurity in Power portable power line. The Obscurity in Power Collection is a line of compact external power solutions in the shape of a lipstick, ...
  • BIZ DEV: Publicis Seattle Wins Knowledge Universe Account
    Leading early childhood education provider, Knowledge Universe, tapped Publicis Seattle as its agency of record to elevate its various brands, including KinderCare Learning Centers. In addition to the KinderCare brand, Publicis Seattle will also work on sister brand Champions, Before-and After-School Programs for children ages 5-12. "As a trusted leader in early childhood education for more than 40 years, we know you need to continually reexamine and refresh your approach," said said Gail Galuppo, chief marketing officer of Knowledge Universe. "We're excited to work with the Publicis Seattle team to move our brands forward and showcase our unique service differentiators ...
  • BIZ DEV: Kahn Media Named AOR For Surf City Garage
    SCG Brands, the parent company of Surf City Garage and Paradise Road Car Care, named Kahn Media as its agency of record. Kahn Media will be charged with social media marketing, brand journalism, public relations and strategic communications duties. "Surf City Garage has grown at an incredible rate since we launched our car care line in 2007," said Tim Miller, founder and CEO. "We chose Kahn Media to grow even faster. We're entrepreneurs, so we were impressed with Kahn's non-traditional approach and personal relationships with high-profile car builders and top industry brands." Surf City Garage markets its professional washes, waxes, ...
  • BIZ DEV: Firehouse Named AOR For VertsKebap
    Dallas-based agency, Firehouse, was named agency of record for VertsKebap [VERTS-kuh-BOP], a restaurant chain based in Austin, Texas. VertsKebap, with 19 locations across Texas, specializes in doner kebaps and brings customers European street food with an American twist. Firehouse is currently working on new and will supply VertsKebap with brand planning, in-store creative, integrated advertising campaigns and media planning duties. A new campaign will launch in April. "We were focused on finding the right fit for our brand and Firehouse proved to be just that," said Michael Heyne, Co-Founder and CEO of VertsKebap. "The chemistry was evident from early in ...
  • BIZ DEV: Steaz Names Moosylvania As Social Media AOR, Sparkpr As PR AOR
    Steaz, a manufacturer of organic and fair trade green tea, named Sparkpr's NY as its PR agency of record and Moosylvania as its social media agency. Social media and PR programs will highlight Steaz products, the company's commitment to Fair Trade, as well as its new brand ambassador, Darrelle Revis of the New England Patriots. "Allying with these two national agencies gives Steaz an unparalleled opportunity to raise Steaz' national profile among a broad audience interested in great taste and good health," said Linda Barron, CEO of Steaz. "Most importantly, both agencies are passionate about our business and the success ...
  • BIZ DEV: David&Goliath Wins Zico Coconut Water
    Zico Coconut Water tapped David&Goliath as its agency of record, following a three-month review. Butler, Shine, Stern & Partners previously handled the account. The agency will handle strategy, traditional and non-traditional creative. First work will launch in second quarter of 2015. Earlier this year, the brand launched "Zico Crack Life Open," a national campaign featuring Jessica Alba. Zico spent $7.9 million on measured media in the first nine months of 2014, according to Kantar Media.
  • BIZ DEV: Volvo Cars Of North America Names Cake New York As Social Media AOR
    Cake New York was named social media agency of record for Volvo Cars of North America extending a current multi-year relationship between the agency and the automaker. Cake will be responsible for social creative and content services for the Volvo Cars U.S. brand. Cake's previous work has included consulting, strategic development, content and influencer series like "Volvo Joyride." "We're thrilled to further evolve our relationship with Cake New York during this exciting time in Volvo's history," said Dean Shaw, VP, corporate communications at Volvo Cars of North America. "Social media is an integral part of our communication plan and Cake ...
  • BIZ DEV: VUBIQUITY Names Gyro Denver As AOR
    Gyro Denver was named global agency of record for VUBIQUITY, a global provider of content services. The agency will be tasked with increasing VUBIQUITY's brand positioning, oversight and direction on product positioning and brand design, along with creating an integrated advertising campaign. "VUBIQUITY is an innovative and exciting company, bridging entertainment and technology to offer premium content to its customers all over the world," said Daphne Fink Taber, president, gyro Denver. "As a central part of today's complex video ecosystem, VUBIQUITY has a great story to tell and we are excited to be chosen to help them tell it."
  • BIZ DEV: Forge Worldwide Named AOR For Friendly's
    Friendly's Ice Cream, tapped Forge Worldwide as its strategic and creative agency. Forge Worldwide will create television, radio, print and out-of-home advertising. Additionally, the agency will support the Friendly's team with its Springfield Test project and focus on aiding the brand with a resurgence in core markets. "We are excited to embark on a new chapter for Friendly's through our partnership with Forge Worldwide," said Randy Davis, Chief Marketing Officer of Friendly's Ice Cream. "Utilizing this new agency's energetic approach to telling our story, we look forward to creating greater relevance and preference in our markets."
  • BIZ DEV: United States Marine Corps Reups With J. Walter Thompson
    After completing a government-mandated RFP, the United States Marine Corps renewed its recruitment-advertising contract with J. Walter Thompson, continuing their 67-year relationship. Since 2007, the last time there was a review, J. Walter Thompson Atlanta and its partners, Mindshare, UniWorld Group and SocialSphere, have helped the Marine Corps achieve recruitment goals via brand strategy, digital expansion and integrated campaign platforms. The Marines have the largest Facebook following of any government page, with more than 4 million followers, and have a YouTube channel that serves content to users through a personalized Pandora-like algorithm. "J. Walter Thompson is honored to support the ...
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