• BIZ DEV: TBWA\Chiat\Day New York Wins Travelers Insurance
    Following a review, TBWA\Chiat\Day New York was awarded creative work for Travelers Insurance. Fallon previously handled the account. The agency's first work will be an ad campaign launching in June, to coincide with the Travelers Championship PGA TOUR event held in Cromwell, CT. "We are thrilled and honored to partner with Travelers," said Rob Schwartz, CEO of TBWA\Chiat\Day NY. "We are looking forward to disrupting a cluttered category, creating groundbreaking work for one of the most recognized brands in the world." Travelers spent $28.9 million on measured media in 2013 and $23.8 million in the first nine months of 2014, …
  • BIZ DEV: DICK'S Sporting Goods Names Huge As Social Media AOR
    DICK'S Sporting Goods named Huge as its social media agency of record. The agency will handle social media strategy, analysis and ongoing engagement, in addition to collaborating with DICK'S Sporting Goods on the creation of original content and management of the brand's presence across all nine of the brand's social channels. Work will be managed out of Huge's Brooklyn headquarters. "We're really excited to kick off our new relationship with Huge," said Ryan Eckel, VP, Brand at DICK'S Sporting Goods. "The agency has demonstrated a strong sense of creativity and social strategy and we could not be happier with our …
  • BIZ DEV: Stones Gambling Hall Names MeringCarson AOR
    Last summer, private equity firm The Monarch Group introduced the Stones Gambling Hall, a new casino and gambling hall just outside Sacramento in Citrus, California. Now, ad agency MeringCarson was named creative agency for the resort and its sister company Emcee Design will oversee naming and creation of a visual brand identity for Monarch's new Chula Vista development. The assignment was made based on the reputation of the firm and billings were not disclosed. Founded in 1985, MeringCarson operates offices in Northern and Southern California with clients that include Walt Disney Parks & Resorts, Visit California, Pebble Beach Resorts, Sacramento …
  • BIZ DEV: Treasury Wine Estates Consolidates Global Account At J. Walter Thompson
    Treasury Wine Estates has consolidated its global account with J. Walter Thompson. The agency will handle marketing communications, creative strategy, trade marketing, shopper marketing, digital marketing and consumer and lifestyle public relations services for every TWE brand except for Penfolds advertising and creative. "Our partnership with J. Walter Thompson as TWE's global marketing services provider will help us build stronger brands in markets across the globe, ensuring that we gain greater impact from our increased marketing investment," said Simon Marton, Chief Marketing Officer of TWE. "Importantly, we will also have a consolidated and truly international approach to the marketing of …
  • BIZ DEV: Pearl Izumi Names CP+B As AOR
    CP+B was tapped by Pearl Izumi to create a new global platform for the outdoor athletic brand. Later this year, the agency will launch an integrated creative campaign spanning across the brands' business categories. This is the second time CP+B has worked with Pearl Izumi, having previously launched the "Run Like an Animal" print campaign in 2007. The account will be handled by CP+B's Boulder office, located less than 10 miles from Pearl Izumi's headquarters in Louisville, Colo. "It's a very exciting time for the company right now, as we prepare to launch re-invented product lines in 2016," said Geoff …
  • BIZ DEV: Sunrun Taps iCrossing To Handle Digital Media, Content Marketing
    iCrossing was tapped by Sunrun, a residential solar company in the United States, to manage its display and performance media and content marketing. Metric Theory previously handled the account. Sunrun, which helps families install solar systems on their homes and reduce their electric bills, charged the agency with digital display media, search engine marketing, search engine optimization, content marketing and conducting user experience research. Work for the account will be led out of iCrossing's San Francisco office. "iCrossing impressed us with their cross-channel knowledge and innovative approach to elevating some of the world's largest brands across all forms of digital …
  • BIZ DEV: CP+B Miami Named AOR For Ryder
    Ryder System, a commercial fleet management and supply chain solutions company named CP+B Miami as its agency of record. The agency will be responsible for all marketing and digital work, media planning and buying, along developing new brand architecture and driving new business growth. "With last year's launch of Ryder's first advertising campaign in twenty years, we began reintroducing our brand to the marketplace and updating business leaders about the full breadth of fleet management and supply chain solutions Ryder offers today," said Karen Jones, Executive Vice President and Chief Marketing Officer for Ryder. "We're incredibly excited to be working …
  • BIZ DEV: Upshot Wins Metronet
    Metronet, an Indiana-based fiber optic communication services provider, named Upshot as its agency of record, following a review. The Johnson Group previously handled the account. The agency will be responsible for strategic development, creative development and execution, media planning and buying, advertising, digital and retail marketing. Work will be handled out of the agency's Chicago office and slated to launch in early 2015. Upshot will be responsible for Metronet's regional marketing and advertising throughout Indiana. The new relationship with Upshot will help Metronet meet its growth plans as the company moves into new markets. "We like Upshot's radically different thinking …
  • BIZ DEV: Haggen Names Pitch As AOR
    Pitch was named agency of record for Haggen, Pacific Southwest, following a review that began with 12 agencies and narrowed to four finalists. Pitch will launch a strategic positioning of the long-standing Pacific Northwest grocery chain as it moves into new markets in Southern California, Arizona and Nevada. Following a Federal Trade Commission ordered sale as part of the merger of Albertsons LLC and Safeway last year, Haggen acquired 146 Vons, Pavilions, Albertsons and Safeway stores. These additional stores, including 83 in California, 10 in Arizona, and 7 in Nevada, will reopen as Haggen later this year. Pitch will introduce …
  • BIZ DEV: 72andSunny Wins Axe
    72andSunny was awarded global creative work for Axe, a unit of Unilever, following a review. The agency's Amsterdam office will lead work for the account, previously handled by BBH and Lowe and Partners.
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