Metronet, an Indiana-based fiber optic communication services provider, named Upshot as its agency of record, following a review. The Johnson Group previously handled the account. The agency will be
responsible for strategic development, creative development and execution, media planning and buying, advertising, digital and retail marketing. Work will be handled out of the agency's Chicago office
and slated to launch in early 2015. Upshot will be responsible for Metronet's regional marketing and advertising throughout Indiana. The new relationship with Upshot will help Metronet meet its growth
plans as the company moves into new markets. "We like Upshot's radically different thinking on both creative and media. Undoubtedly, we feel it will take our brand to the next level," said Keith
Leonhardt, vice president of marketing at Metronet. "Upshot clearly understands our company and we look forward to collaborating with them to drive our key efforts, particularly in digital strategy
and execution." Additional Upshot clients include New Balance, Procter & Gamble, Constellation Brands Beer Division, LiftMaster, Subway Restaurants and Kraft Foods. Metronet spent just $6,000 on
measured media in 2013, according to Kantar Media.