• by Amy Corr  @MediaPostOTL, February 12, 2015

DICK'S Sporting Goods named Huge as its social media agency of record. The agency will handle social media strategy, analysis and ongoing engagement, in addition to collaborating with DICK'S Sporting Goods on the creation of original content and management of the brand's presence across all nine of the brand's social channels. Work will be managed out of Huge's Brooklyn headquarters. "We're really excited to kick off our new relationship with Huge," said Ryan Eckel, VP, Brand at DICK'S Sporting Goods. "The agency has demonstrated a strong sense of creativity and social strategy and we could not be happier with our choice in a partner." DICK'S Sporting Goods spent $82.5 million on measured media in 2013 and $57.6 million the first nine months of 2014, according to Kantar Media.