iCrossing was tapped by Sunrun, a residential solar company in the United States, to manage its display and performance media and content marketing. Metric Theory previously handled the account.
Sunrun, which helps families install solar systems on their homes and reduce their electric bills, charged the agency with digital display media, search engine marketing, search engine optimization,
content marketing and conducting user experience research. Work for the account will be led out of iCrossing's San Francisco office. "iCrossing impressed us with their cross-channel knowledge and
innovative approach to elevating some of the world's largest brands across all forms of digital media," said Michael Grasso, chief marketing officer at Sunrun. "Our companies share a long history of
innovation, so they were the clear choice to lead our digital marketing efforts as we continue to increase consumer adoption of solar energy nationwide." Sunrun spent $3.9 million on measured media
during the first nine months of 2014, according to Kantar Media.