CP+B was tapped by Pearl Izumi to create a new global platform for the outdoor athletic brand. Later this year, the agency will launch an integrated creative campaign spanning across the brands'
business categories. This is the second time CP+B has worked with Pearl Izumi, having previously launched the "Run Like an Animal" print campaign in 2007. The account will be handled by CP+B's Boulder
office, located less than 10 miles from Pearl Izumi's headquarters in Louisville, Colo. "It's a very exciting time for the company right now, as we prepare to launch re-invented product lines in
2016," said Geoff Shaffer, VP of Global Brand Marketing, Pearl Izumi. "It's time to re-set our communication strategies to connect the brand with passionate cyclists, runners and triathletes in new
ways, but that are true to Pearl Izumi's beliefs and heritage. We look forward to working with CP+B strategy and creative teams to set the tone for the future." Pearl Izumi spent $851,000 on measured
media in 2013, according to Kantar Media.