by on Feb 28, 3:40 PM
Central Market hired McGarrah/Jessee, to oversee a brand strategy project. Responsibilities include media planning and buying, developing a full spectrum of marketing communications such as promotions, store signage, newsletters, and the development of corporate creative guidelines.
by on Feb 28, 3:34 PM
Harrisdirect has placed its $20 million account in review. Euro RSCG presently handles the account.
by on Feb 28, 3:33 PM
Whirlpool (KitchenAid) has placed its $20 million account in review. Young & Rubicam is the incumbent agency.
by on Feb 28, 3:31 PM
ATTIK has been awarded work on a cross-media advertising campaign, integrating broadcast, radio, print and point-of-sale elements to promote CMT's flagship Music Awards event. Financial details were not disclosed.
by on Feb 28, 3:26 PM
DGWB Advertising and Communications has been named agency of record for the Beverly Hills-based Hilton Garden Inn. DGWB was chosen to support the brand's national advertising efforts. The account will be based in the agency's Santa Ana, CA headquarters.
by on Feb 28, 3:12 PM
Young & Rubicam Brands--including Y&R, Burson-Marsteller, and Wunderman--has been selected as the global agency of record for Jacuzzi and Sundance branded products. The agency team will be centered in San Francisco, and will involve teams in New York, London, Paris, and Milan. Jacuzzi has been working with Young & Rubicam Brands on select strategic branding and positioning initiatives for the past 18 months, which led to the global expansion of work.
by on Feb 28, 3:10 PM
Coors Light has dropped Deutsch from its agency roster.
by on Feb 28, 3:08 PM
Orlando Sentinel Communications has selected PUSH as its branding agency of record. Spending was not revealed.
by on Feb 28, 3:07 PM
Sony Electronics has placed its $150 million account in review. Select Resources International will handle the review. Young & Rubicam in Irvine, Calif., previously handled the account.
by on Feb 28, 3:04 PM
infoUSA has hired Agency.com to manage its online advertising and marketing campaigns. Spending was not revealed.