Central Market hired McGarrah/Jessee, to oversee a brand strategy project. Responsibilities include media planning and buying, developing a full spectrum of marketing communications such as promotions, store signage, newsletters, and the development of corporate creative guidelines.
Harrisdirect has placed its $20 million account in review. Euro RSCG presently handles the account.
Whirlpool (KitchenAid) has placed its $20 million account in review. Young & Rubicam is the incumbent agency.
ATTIK has been awarded work on a cross-media advertising campaign, integrating broadcast, radio, print and point-of-sale elements to promote CMT's flagship Music Awards event. Financial details were not disclosed.
DGWB Advertising and Communications has been named agency of record for the Beverly Hills-based Hilton Garden Inn. DGWB was chosen to support the brand's national advertising efforts. The account will be based in the agency's Santa Ana, CA headquarters.
Young & Rubicam Brands--including Y&R, Burson-Marsteller, and Wunderman--has been selected as the global agency of record for Jacuzzi and Sundance branded products. The agency team will be centered in San Francisco, and will involve teams in New York, London, Paris, and Milan. Jacuzzi has been working with Young & Rubicam Brands on select strategic branding and positioning initiatives for the past 18 months, which led to the global expansion of work.
Coors Light has dropped Deutsch from its agency roster.
Orlando Sentinel Communications has selected PUSH as its branding agency of record. Spending was not revealed.
Sony Electronics has placed its $150 million account in review. Select Resources International will handle the review. Young & Rubicam in Irvine, Calif., previously handled the account.
infoUSA has hired Agency.com to manage its online advertising and marketing campaigns. Spending was not revealed.