• BIZ DEV: GKV Named AOR For Orizon Foods
    GKV added Orizon Foods, a new subsidiary of Orizon S.A., to its roster of clients. The agency is developing the brand's identity, logo and packaging, as well as designing and creating its trade show presence, sales materials and initial website. Orizon Foods debuted in the U.S. market at The Seafood Expo North America in Boston, where they introduced Mussels in a Garlic Butter Sauce, Mussels in a Red Thai Sweet Curry Sauce and Whole Mussel Meats. "We chose to work with GKV because it was apparent that they understood our category," said Denis Minihane, U.S. sales director of Orizon Foods. ...
  • BIZ DEV: Barker Named AOR For WaffleWaffle
    Barker was named the first agency of record for WaffleWaffle, a ready-made Belgian waffle snack currently sold in WholeFoods and Gristedes. The agency will handle branding and strategy, including new packaging and logo design, along with media buying and planning. Barker will work on the launch of four new WaffleWaffle breakfast products, debuting in June at Walmart. "BARKER offers strategic expertise, creative impact, and genuine integration across all disciplines and channels, so they are the ideal one-stop partner for our entrepreneurial firm," said WaffleWaffle co-founder and managing partner, Sam Rockwell.
  • BIZ DEV: J. Walter Thompson Amsterdam Awarded Work For Microsoft Netherlands
    Microsoft Netherlands tapped J. Walter Thompson Amsterdam to create digital transformation projects. The partnership began last year on the multi-grand prix winning project, "The Next Rembrandt," where Microsoft was the data partner. The agency is also helping to translate the brand strategy from Microsoft in the US to the Dutch market. "We're very happy to see that the close cooperation that we had with Microsoft during "The Next Rembrandt" project has grown to something bigger and more fundamental," said Bas Korsten, creative partner, J. Walter Thompson Amsterdam. "Microsoft is a world leader when it comes to making technology relevant for ...
  • BIZ DEV: Rhythm Adds Visit Anaheim And FivePoint To Client Roster
    Digital marketing agency, Rhythm, added Visit Anaheim and FivePoint to its client roster. Visit Anaheim works with hotels, attractions, restaurants, shops and entertainment groups to promote Anaheim as a vacation location. The agency will be working with Visit Anaheim on a new website, beginning with discovery and strategy and moving into UX, visual design and development. FivePoint designs and develops mixed-use master-planned communities in coastal California. Rhythm is tasked with building a website focusing on the design and UX as well as the integration of a robust CMS to organize site content and allow FivePoint to make updates in real ...
  • BIZ DEV: Pacific Communications Group Awarded J.D. Power Work
    J.D. Power tapped selected Pacific Communications Group (PCG) to develop and implement strategic corporate communications initiatives for its automotive practice. "PCG's experience across the automotive spectrum will certainly be an asset to J.D. Power as we increase our share-of-voice in automotive thought leadership," said Frances Caille, vice president of marketing and communications at J.D. Power.
  • BIZ DEV: The Integer Group Named Digital AOR For World Kitchen
    Following a review, Omnicom's The Integer Group was named digital agency of record for World Kitchen. The agency's Denver office will handle digital strategy and campaign development, social media activity and content development, SEO, and media planning and buying duties for kitchenware brands including Corelle, Pyrex, Revere, Corningware, Chicago Cutlery, Baker's Secret, Snapware and Visions. "Integer has emerged as the right partner to help us drive our business forward," said Kris Malkoski, president of global business & chief commercial officer for World Kitchen. "We were looking for an agency to help us market our great brands in today's complex and ...
  • BIZ DEV: The Republik Named AOR For Graybeard Distillery
    Following a two-month review, Graybeard Distillery tapped The Republik as its first agency of record. The company is launching its first product, Bedlam Vodka, this spring. The Republik will handle influencer and trade advertising, consisting of national print, social and direct mail, pre-launch. Post-launch, the agency is tasked with consumer advertising that will include national print, video and social media. The agency will also be responsible for label, package and bottle design.
  • BIZ DEV: Supermoon Picks Up Two Accounts
    Supermoon was named agency of record for AutoGravity, a financial tech startup that lets people use a smartphone to secure finance offers before entering a dealership. AutoGravity tasked the agency with creating a brand campaign that will launch the startup first in California and then nationally. TV, digital, social and out-of-home work will launch in the spring. Supermoon was also tapped to create a television campaign for ipsy, an online beauty community and subscription service founded by Michelle Phan. The first 30-second TV spots launched in March. "When we launched Supermoon, we put our focus on young brands because that's ...
  • BIZ DEV: Wray Ward Named AOR For Sakrete
    Wray Ward was named agency of record for Oldcastle APG's Sakrete brand of bagged concrete mix. The agency will handle research, strategy development and integrated marketing for its portfolio of concrete products. Wray Ward will provide insights, strategy, creative, media planning and buying, search and digital, public relations and content development services for the brand. "Sakrete has been trusted for its innovative mixes, maintenance and repair products for homes and outdoor spaces for 80 years," said Mary Beth Sharp, director of brand management for Oldcastle APG. "Wray Ward's strength in strategic planning as well as digital, creative and content development ...
  • BIZ DEV: Battery Named Global AOR For AECOM
    Battery was named global agency of record for AECOM, an infrastructure firm that provides design, engineering, construction and management services to varying clients. "This is a major honor and responsibility," said Anson Sowby, co-founder and CEO of Battery. "AECOM is a huge engine that builds infrastructure around the country and the globe. We're proud to be working with them, helping them create awareness of the brand, their extraordinary projects and incredible employees."
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