The agency is developing the brand's identity, logo and packaging, as well as designing and creating its trade show presence, sales materials and initial website. Orizon Foods debuted in the U.S. market at The Seafood Expo North America in Boston, where they introduced Mussels in a Garlic Butter Sauce, Mussels in a Red Thai Sweet Curry Sauce and Whole Mussel Meats.
"We chose to work with GKV because it was apparent that they understood our category," said Denis Minihane, U.S. sales director of Orizon Foods. "GKV's creativity and experience with integrated marketing will be crucial to our brand in the U.S. launch. We look forward to continuing to build our relationship with GKV."