BIZ DEV: The Republik Named AOR For Graybeard Distillery

Following a two-month review, Graybeard Distillery tapped The Republik as its first agency of record. The company is launching its first product, Bedlam Vodka, this spring.

The Republik will handle influencer and trade advertising, consisting of national print, social and direct mail, pre-launch. Post-launch, the agency is tasked with consumer advertising that will include national print, video and social media. The agency will also be responsible for label, package and bottle design.

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