Hotwire Public Relations Group scored a series of new clients, including: Keeper Security, Looker, New Teacher Center, Sierra Wireless, Tech21 and United Rentals. Keeper Security is a password manager and digital vault that enlisted Hotwire to release a consumer-facing piece of research called "The 25 Most Common Passwords of 2016." New Teacher Center selected Hotwire's Digital Brand Lab to develop an interactive experience, including two videos that give an overview of its work and feature the vision of its 2020 Plan. Sierra Wireless tasked Hotwire to refine its core messaging and further establish itself as an industry thought leader through …

Without a review, the North Carolina Craft Brewers Guild named BooneOakley as its agency of record. The company will launch its first-ever advertising campaign, consisting of print, digital and out-of-home elements. Creative will target new craft beer drinkers, namely females and beer drinkers age 35 and older. The North Carolina Craft Brewer's Guild is a non-profit association of North Carolina brewers, vendors, retailers and craft beer enthusiasts.

5WPR was named PR agency of record for RxAdvance, a cloud-based, full-service Pharmacy Benefit Management company. "I've worked with 5WPR for years and am thrilled to be able to expand our partnership. RxAdvance is as exciting and disruptive a company as I have ever worked with and 5W's energy and creative thinking is exactly what we need to take the company to the next level," said John Sculley, chairman and chief marketing officer of RxAdvance.

Struck was tapped to handle brand strategy, packaging and e-commerce support for Kodiak Cakes. The family-owned company, based in Park City, Utah, produces whole grain, nutrient-dense breakfast mixes, as well as gourmet syrups and microwave muffins. The agency will develop a brand refresh, new product packaging and a revamped website. "We're excited to partner with Struck to build the Kodiak Cakes brand," said Taylor West, vice president of marketing at Kodiak Cakes. "They have a terrific team, outstanding creative, a broad suite of capabilities, and an impressive track record working with authentic brands in the natural food space."

Rainguard Water Sealers tapped DRIVEN Public Relations as its agency of record. Rainguard manufactures sealers for interiors and exteriors; water protection; and exterior stains/graffiti for varying surfaces. Rainguard is readying to launch commercial-grade products for everyday homeowners and consumers. The brand is available in Home Depot and Walmart, among others. The agency is tasked with public relations/strategic communications; brand marketing; sports and entertainment marketing; strategic business counsel; and executive communications duties. "As we look to truly launch commercial-grade solutions for everyday homeowners and consumers, we searched for a trusted partner with a world-class track record of making brands household names …

Following a review, Crossmedia was named media agency of record for Jägermeister. The agency previously handled the account in 2014. Crossmedia will work with Opperman Weiss, Ogilvy, Geometry and Red Peg to launch a multi-channel integrated campaign in the second quarter of 2017 to run though the end of the year. "2017 is an exciting and very pivotal time in the growth for Jägermeister," said Chris Peddy, chief marketing officer of Mast-Jägermeister US. "We have such a storied history in the industry and we're looking forward to breaking boundaries and forging new paths with Crossmedia as our lead creative media …

Frost Miller was tapped by CORFAC International, a network of independently-owned, entrepreneurial commercial real estate brokerage firms, to handle content marketing services for the organization. The marketing plan will consist of email, social media, content creation, native advertising, and public relations, along with print and digital advertising elements. "CORFAC has a distinct advantage over large international brokerage firms because its members provide senior-level local expertise along with a network of similar firms around the world to satisfy building owners' multi-market brokerage needs," said Kevin Miller, president and chief strategist at Frost Miller. "This campaign will showcase that advantage to prospective …

Miami-based TARA, Ink. was named agency of record for a handful of culinary accounts: RUST Wynwood, 'O Munaciello Miami, Bàcaro and VIA EMILIA 9.

ECHOS Communications was named North American agency of record for adidas Sport eyewear. More than 2,000 athletes, from cyclists, freeskiers, runners, golfers, mountaineers and other sport enthusiasts are involved in developing high-performance sunglasses and goggles for adidas Sport eyewear. "Everything we do is rooted in active, outdoor lifestyle and the focus of adidas Sport eyewear on ski, run, bike and performance lifestyle aligns perfectly with ECHOS as an agency" said Rob Reedy, founder and managing director of ECHOS. "We are honored to be partnering with this iconic global brand."

After working together at Moroch Partners, David Soames, Dustin Taylor and Matt Sitser opened The Shop, a Dallas-based agency. The Shop offers clients traditional advertising (broadcast, print and outdoor), digital and social media, website development, experiential, and media planning and buying duties. The agency's largest client is Tiff's Treats, a baked-to-order cookie delivery company headquartered in Austin, Texas. The company hired The Shop as its agency of record, without a review. The agency is tasked with traditional advertising, digital and social media chores. "We've long admired Dustin and David's award-winning work for McDonald's," said Leon Chen, co-founder of Tiff's Treats. …