by Amy Corr on Apr 3, 10:02 AM
Following a three-month review, 3M named Venables Bell & Partners as its global creative agency for a handful of consumer brands, including Post-it Brand, Scotch Brand, ScotchBlue, Scotch-Brite, Nexcare and Filtrete brands. Grey New York, which previously held the account for more than two decades, did not participate in the review, which began late last year. The first work under this new collaboration will debut in third-quarter 2017. 3M spent $34 million on advertising in 2015 and $36 million the first 11 months of 2016, according to Kantar Media.