Asterix Group has been selected as agency of record for Portland Oregon's Hotel Lucia. Asterix Group will handle advertising, marketing materials development and public relations. Spending was not disclosed.
Berlin Cameron/Red Cell, New York, won Safeway's estimated $95 million account.
WE: Women's Entertainment has awarded its media planning and buying responsibilities to Media Storm LLC in South Norwalk, CT. Media Storm will create national, regional, and local multi-media campaigns for the network. Spending was not disclosed.
Hotwire.com has chosen McCann-Erickson Worldwide to handle its estimated $55 million account.
Blood-thinning medication Plavix has awarded its $70 million account to Saatchi & Saatchi Healthcare. The agency beat out Health@JWT; DDB Worldwide; Grey Healthcare; and Euro RSCG MVBMS Partners, for the win.
Circuit City has narrowed its search for a creative agency down to five. They are: McCann-Erickson, New York; Martin Agency, Richmond, Va.; Grey Worldwide, New York; Richards Group, Dallas, and Doner, Southfield, Mich. The account is estimated at $80 to $100 million.
Delta Air Lines announced today that it has selected diego + heymann + partners as its advertising agency for Latin America and the United States Hispanic market. diego + heymann + partners will handle select regional and U.S. Hispanic advertising and branding projects for Delta, and will work with BrightHouse LLC, the Atlanta-based firm responsible for the airline's global marketing communications strategy.
StarLink Worldwide has been named media agency of record for Chuck E. Cheese's. The assignment, previously handled by Initiative, Los Angeles, includes media strategy and investment activities both national and local in scope. The business also includes Hispanic market media services, to be handled by StarLink's specialty division StarLink y Más. Spending was not disclosed.
Nestle's $1.5 billion global media account is in review. Universal McCann handles the U.S. account.
Allstate Insurance has signed OgilvyOne Chicago as its direct marketing agency following a review. The agency will be responsible for database marketing initiatives, including direct mail, segmentation, analytics, and creative to support Allstate growth initiatives. Spending was undisclosed.