EMG (Ethnic Marketing Group Inc.) has been selected by Ace Hardware Corp. as its Hispanic marketing agency of record. The agency will develop regional and national marketing programs as well as design and execute integrated advertising and marketing strategies targeting the U.S. Hispanic market.
DISH Network has begun a review for a branding agency. Industry sources estimate that EchoStar, DISH Network's parent company, spent more than $87 million in ad spending in 2003.
UNreal Marketing Solutions has added four new clients to the mix. HomeClick.com, LPI Media, publisher of Out and The Advocate magazine, SONA International and The Pros have all signed on for Search Engine Marketing services.
After a two-year hiatus, Deutsch, Los Angeles, has won back digital duties for Mitsubishi. 10th Degree previously handled the account, estimated at $6 million.
Cablevision Systems has hired Gardner Nelson & Partners to create both print and broadcast advertising promoting the company's video services and the continued evolution of its iO: Interactive Optimum digital cable television service. The agency was chosen in closed review. Spending was not disclosed.
Emirates, the Dubai-based international passenger and cargo carrier, has named ISM in Boston as its advertising and marketing partner in the United States. The agency beat out four agencies in the New York area. The launch campaign is budgeted at more than $5 million.
141 Worldwide has won a branding account for Boeing's commercial airplanes. TNS Media Intelligence/CMR found that Boeing spent more than $12 million last year in ad spending.
DarkGrey, the technology unit of Grey Worldwide, has been selected to handle Nokia's estimates $35 million creative account. Richards Group, Dallas, previously handled the account.
Darden Restaurants, Inc. has named Lowe New York its first-ever agency of record for advertising, media planning and buying for its Smokey Bones Barbecue & Grill restaurants.
Vonage has hired Korey Kay & Partners to handle its branding and advertising campaign. Gardner Nelson & Partners, New York, previously handled the account.